Mobile Marketing
Remember that mobile marketing works best to keep your
current customers and not necessarily to attract new ones. This is because most
mobile users are not browsing around the internet the same way PC users browse
around theirs. Mobile users are hard fish to hook if they haven’t already
nibbled on the bait.
When sending out a reminder message in mobile marketing, you
should always wait around two or three hours before the event of which you’re
reminding people. Sending out those reminders day in advance instead is simply
going to cause people to forget about them. Your efforts will be wasted here.
Sending out text messages in mobile marketing is a great
idea, but you want to make sure that these messages are not commercial in
nature. The messages you send should definitely speak to value and benefit, but
they have to be more on the friendly side and not so much on the commercial
side.
Try using QR codes in your mobile marketing. QR stands for
‘quick response’, and the codes themselves are akin to bar codes. They can be
scanned by most mobile devices on the market to reveal a message. QR codes are
an excellent way to build interactive and engaging mobile campaigns with your
target audience. Link the code to a special offer, discount or giveaway message
to create real buzz for your brand!
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