The Case for Mobile Marketing
There are distinct links to successful athletic departments
and healthy admission numbers. According to a recent report by Jaren and Devin
Pope that measures the correlation of athletic success and admissions, the
number of applications increases between two and eight percent for the top 20
football schools and top 16 basketball schools each year. For schools outside
of the power conferences, this data simply highlights the importance of
generating and maintaining an active community of collegiate sports fans to
encourage continued success on the field and in the classroom.
From collegiate athletic departments to professional sport
leagues, fan engagement efforts and developing a centralized fan base can help
perk up a team’s cheering section and revenue.
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