Connecting to the Collegiate Fan
Many colleges and universities are looking to third-party
vendors to assist with their mobile marketing efforts. Among the leading
strategies is establishing a customized mobile application that acts as a
social engagement tool to reach fans and connect them to their favorite sports
team and athletes. Many of these applications serve as interactive dashboards
that allow users to monitor live stats, social media feeds and community
interactions while offering rewards for attendance, shares and other activities.
These applications may also have the capacity for merchandising, providing
students and other fans with one-click ticketing. In-house and customizable
applications give athletic departments access to valuable audience data that
can be used to drive attendance and game day excitement.
For collegiate athletic departments operating on smaller
marketing budgets, current social networking sites with established mobile
applications can serve as an effective promotional tool among your fan base.
Fans can be encouraged to check-in using Facebook, Foursquare and other social
media platforms to alert their social network connections of their activity and
build awareness of a particular sporting event.
Mobile marketing is more than an excitement generator—it can
also help colleges and universities generate revenue through sponsorships.
Strategic mobile marketing campaigns can position a viable target audience in
front of meaningful sponsors through community partnerships. Applications and
campaigns can integrate sponsored text messages that build buzz and awareness
for the sporting event and community sponsor. Data collected from the audience
through previous mobile marketing efforts can be used to target prospective
partners and make an effective pitch to score needed sponsorship dollars.
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