Tuesday, August 19, 2014

MOBILE MARKETING NEWS


Build Customers And Profits Through Mobile Marketing

Are you looking for a new way to reach potential customers from their cell phones? Are you wondering how the popularity of mobile devices changes marketing? A lot of people want to get into mobile marketing, but they aren’t sure where to start. Keep on reading! This article will provide you some essential tips on marketing to people on mobile devices. It’s information that any modern marketer should know.

Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail.

Your text message should be short and very relevant to the audience whom you are sending them out to. Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

When marketing through e-mails or text message, try to include the recipients name in the message. This personal approach makes customers feel important, instead of like just a customer number. Successful businesses help each of its customers to feel individually important because they are important to a businesses growth and success.


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