Smashburger gambles on social media contest to promote Sin
City burger
Fast food burger chain Smashburger is launching a social
media contest to promote its limited extension of the Sin City Burger, raising
the stakes by having users share their most attention-grabbing Las Vegas
survival tips.
Las Vegas fans are sharing their wildest tricks on
navigating the Sin City lifestyle for a chance to win a trip for two to the
party town. Smashburger is attempting to engage with fans to hype up awareness
surrounding the limited-edition burger to ensure its success while available.
"Social media is extremely important to this campaign,
and is ultimately the crux to making it successful," said Christine
Ferris, PR and marketing manager at Smashbox. "Social media has become an
increasingly important vehicle for Smashburger when it comes to engaging with
fans outside of our restaurants.
"We are encouraging our guests to submit their most
outrageous tips for surviving the Sin City on Instagram and Twitter using the
campaign hashtag #SinCitySurvivalTips for a chance to ultimately put those tips
to the test with a free trip to Las Vegas," she said. "It allows our
fans to get creative and think out-of-the-box while utilizing their social
media channels to partake in a fun campaign.
"We can not wait to see the submissions."
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