Allrecipes transforms into
mobile-first social platform
Meredith Corporation's digital
food hub Allrecipes unveiled a new vision this week, shifting its properties
towards a responsive, omni-screen and personalized experience that puts users
first, reflecting the growing trend of media brands trying to evolve into
social hubs.
The recipe finder has completely
transformed into a social media domain with a mobile-first attitude, in which
users can search, save and interact with recipes from other at-home cooks. The
newly designed Web site integrates with users’ social media accounts.
"We have been innovating in
this space for almost two decades," said Stan Pavlovsky, president of
Allrecipes, Seattle, WA. "So this is just a culmination or continuation of
that innovation.
"Based on the trends
happening within in the industry, we really wanted to make that this experience
is cross-screen, so now it is completely seamless and responsive," he
said. "We wanted to sure that we help cooks connect to one another in a
much more meaningful way and we wanted to make sure it is a personalized
experience."
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