NBC promotes Heroes Reborn with YouTube stars in 360 video
NBC promNBC is leveraging 360 video technology and a popular
YouTube star for the debut of Heroes Reborn in an attempt to harness the
growing interest in mobile video and unique content to standout in the fall
television premiere frenzy.
Popular YouTubers Zach King, Sam and Aaron were featured in
a video to promote NBC’s mini series continuation of the popular drama Heroes,
putting a unique spin on a typical video promo. Viewers of the promotional
video are able to watch the stars showcase their own fictional super power with
the freedom to explore around the setting through their mobile devices.
"The value of developing unique mobile video
experiences is it helps reinforce a brands message with an easy to understand
interaction with the consumer without a lot of thought," said Marci
Troutman, CEO of Siteminis. "The key to success is to make sure the video
is short, on point, easy to understand and has a follow through to an action at
the end.
"The action at the end could simply be a 'share' or
'like' option to help the viral effect."otes Heroes Reborn with YouTube
stars in 360 video
No comments:
Post a Comment