Pepsi uncaps SMS to add fizz to
NFL sweepstakes
PepsiCo is taking to mobile to
promote its National Football League sponsorship by encouraging users to text
football-related keywords to a designated number and receive links to
microsites offering sweepstakes entries to win Pepsi merchandise.
Pepsi is tapping in-store signage
to prompt consumers to text phrases such as “Tailgate,” “Blitz” and “Score” to
811811 to receive the clickable microsite links, as fans gear up for the start
of football season. The brand is joining forces with rewards platform Snipp to
roll out the fall promotion, proving that users are willing to give up their
personal information in exchange for the chance to win relevant prizes.
“The program has been launched
nationally across many retailers, with micro-sites created specifically for
Kroger and QwikTrip,” said Ritesh Bhavnani, co-founder and president of Snipp,
Bethesda, MD. “We always work with brands to ensure that the offer is
communicated effectively and as a result the performance can be measured; the
data we offer can provide insights across every individual retailer that participates
in the promotion.”
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