MOBILE MARKETING NEWS

#mobilemarketing #application

Announcing the 2015 Mobile Marketer Awards

Mobile marketing catapulted to new heights in 2015, with innovative marketers such as Unilever, Coca-Cola, Clorox and PepsiCo leading the way via an exciting lineup of campaigns and programs that set new standards for creativity, authenticity, user insights and cross-channel deployments. 

Unilever’s ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.

The Mobile Marketer of the Year award is the most prestigious honor for smart, strategic and creative mobile marketing. Team Obama won the honor in 2008, Polo Ralph Lauren Corp. in 2009,Starbucks Coffee Co. in 2010 and 2012, Macy’s in 2011, Mondelez International in 2013 and Coca-Cola in 2014.

Coca-Cola is the first runner’s-up for the 2015 Mobile Marketer of the Year and Clorox is the second runner’s-up.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If you want to shine like a sun. First burn like a sun."

By A P J Abdul Kalam.

MOBILE MARKETING NEWS

#mobilemarketing #application

How mobile will transform hotel front desks next year

Although mobile has set up shop in thousands of hotels with the popularity of keyless room entry and personal concierge applications this year, it could soon also take over front desks with self-service check-in options for guests, according to new research from Samsung Insights.

Samsung Insights’ new report posits that mobile will transform the aesthetic look and function of front desks at hotels, with 47 percent of hotels planning to leverage personal devices for check-in next year. As smartphones continue cementing their place at the top of the food chain when it comes to travel and hospitality, mobile technology is bound to change the infrastructure of the industry as well.

“It makes sense to offer mobile staff in every department, not just the front desk,” said Alex Shashou, co-founder and president of hospitality operations platform ALICE. “If your staff is empowered to work through mobile, they can go to where they are most needed and remove a lot of inefficiencies in accessing their work while also walking to the area in which it is needed.

“This allows your employees to respond to issues and requests in a timelier manner,” he said. “For example, by giving mobile tools to your front desk agents, they can service guests and walk them to their rooms at the same time.

“Whereas before, it would take two staff to perform this action, and require the guests to wait in line for one of the staff to be ready. Thus, mobile staff is able to build relationships, direct the guest and perform the transactions the guest wants all at the same time.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Let today be the start of something new."

By Billy Cox.

MOBILE MARKETING NEWS

#mobilemarketing #application

Starbucks stirs holiday cheer via mobile-enabled cup decorating contest

Starbucks is driving a final bit of holiday branding awareness by asking customers to draw designs on the company’s red cups and upload images to Instagram or Twitter using a designated hashtag for a chance to have their artwork featured.

The new campaign aims to celebrate the passion that Starbucks customers feel toward its popular holiday beverage-holders, which showcase a different theme each year. 2015’s cups are a solid crimson color, leaving plenty of room for fans to doodle wintry designs on them and upload their masterpieces using the #RedCupArt hashtag, which aggregates Starbucks’ favorites on a microsite.

“Starbucks did a great job at driving brand awareness for its iconic holiday red cups for this holiday season,” said Amir Zonozi, chief strategy officer of Zoomph, Reston, VA. “By putting its cup at the center of the campaign, as a canvas for creativity, it allows fans and artists an opportunity to share their work with others.

“This campaign is great for a number of reasons. It is a relatively low barrier of entry, you just need a Starbucks cup, and to get one you need to buy a drink during the holidays.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Worldly success doesn’t guarantee inner peace."

By Robin Sharma.

G8APPZ: 4 REASONS WHY YOUR BUSINESS NEEDS TO GO MOBILE

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about 4 Reasons Why Your Business Needs To Go Mobile

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Negative people don’t want solutions. Solutions mean they have to work to find something else to be negative about.”

By Tom Ziglar.

MOBILE MARKETING NEWS

#mobilemarketing #application

How digital coupons attract the ultra-mobile, millennial customer

When most people think about coupons, they likely envision a housewife using her scissors to clip along the dotted line. This was a very common scenario in the 1980s when shoppers would pore through the Sunday papers and weekly store circulars to find the best deals for the upcoming week. However, that scene has radically changed over the years with the rise of new technologies.

Now, people often read their news online instead of in a newspaper and more consumers are connected almost constantly through their mobile phones. While the medium may have changed, one thing remains the same: people are still looking for ways to save money.

The act of clipping printed coupons may be passé, but the use of digital coupons is exploding.

In fact, more than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research.

Digital coupon use is fueled by the prevalence of smartphones, which is changing the way people receive information and interact with businesses in a very profound manner.

According to Pew Research, two-thirds of the United States population now owns a smartphone and the devices are so prominent in our lives that U.S. consumers spend more time on their smartphones each day than they do watching television.

Our connected and highly mobile world means consumers are accustomed to getting what they want, when they want it. And shopping is part of this in-the-moment paradigm, as 96 percent of mobile users search for digital coupons to find deals when they go shopping, according to a Mobile Commerce Daily report.

Today, more consumers are seeking digital coupons because they can be found on a phone at the right moment – when consumers are shopping in the area – making them far more convenient to use than paper coupons.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The very things that hold you down are going to lift you up."

By Billy Cox.

MOBILE MARKETING NEWS

#mobilemarketing #application

The mobile customer is the new king in retail

We are currently in the midst of what Forrester Research calls a “Mobile Mind Shift.” Fueled by device proliferation, people are turning to their mobile phones for instant answers and gratification, and this is changing the world of technology as we know it.

Consumers today expect a no-wait, self-service environment. In fact, back in 2011, Gartner noticed this change beginning, predicting that customers will manage 85 percent of their own relationships with an enterprise by 2020 without human interaction.  

This shift is a concept with which retailers are already familiar since mobile greatly affects how products and services are sold on a daily basis.

Consumers are using mobile devices for browsing, sharing, comparing and purchasing, and businesses are using it to improve sales, marketing, customer care and supply chain management, among other use cases. This means that having a proper mobile strategy in place goes beyond differentiation – it is a matter of survival for retailers.

As mobile consumers engage more directly with brands, retailers have the potential to make their communication more targeted, personal and relevant than ever. And, with a predicted 50 percent of all in-store sales to be influenced by mobile over the next decade, forward-thinking brands that are able to capitalize on this opportunity will lead the market.

Below are the top three ways that retailers are using mobile to create the best possible mobile moments with consumers today.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"My work is my craft. My life is my art."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Ad targeting hits stride and continue to grow as data evolves

The ability to target the right audience on mobile is becoming a key factor in the success of campaigns as smartphone adoption continues to grow, with tapping into data such as behaviour, location, weather and events getting easier as programmatic mature.

Marketers are tapping into data to reach a specific audience, which is allowing campaigns to reach significant return on investments and noteworthy engagement rates. As technology and consumer behaviour through mobile is continuing to evolve at a rapid rate, advertisements are gaining more tools to do so which alludes to a significant future in this area.

“It has become much easier to identify relevant mobile audiences as targeting capabilities have improved significantly,” said Ran Ben-Yair, cofounder and CEO of Ubimo. “As the mobile programmatic ecosystem is starting to mature, more data and inventory becomes available, and mobile centric technologies, like in-app targeting, are emerging to replace the desktop era platforms that are struggling to shift to mobile.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The difference between who you are and who you want to be is what you do."

By Zig Ziglar.      

G8APPZ: MOBILE RESERVATIONS TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about a G8APPZ happy client sharing his view on Small Business App

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The fastest way to success is to replace bad habits with good habits.”

By Tom Ziglar.

MOBILE MARKETING NEWS

#mobilemarketing #application

Bloomberg’s iPad Pro app taps split view, picture-in-picture for multitaskers

Business and financial publisher Bloomberg is an early supporter of Apple’s new iPad Pro tablet with an application that merges desktop-quality CPU performance with new multitasking features and Apple Pencil functionality.

The iPad Pro is Apple’s answer to the quickly growing – albeit still small – sub-segment of mobile devices that is a hybrid of the power of a laptop with the portability of a tablet. While a number of makers of professional software have come out with apps for the iPad Pro – which launched in September – there have not been a lot of apps yet from more consumer-oriented brands.

“The app is specifically designed for the large 12.9-inch Retina display,” said Heidi Johnson, global product lead for foundational applications at Bloomberg. “We made high resolution graphical enhancements to real-time data streaming, charts and graphs, ticking data, pricing functionality and 

Bloomberg TV viewing.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The beautiful value of the past is the platform it presents for even better future possibilities."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Mobile video ad views on YouTube surpass desktop in 2015

Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.

YouTube’s research shows that the amount of time spent on the platform by 18-to-49-year-old's grew 44 percent in the past year, primarily driven by mobile viewership. At the same time, consumers are spending less time in front of a TV, challenging advertisers to consider new strategies for achieving the reach that TV used to provide.

“To maximize the reach and effectiveness of your campaign, combine the new tube with the old,” said Howard Blumenstein, product marketing manager, Strategy & Insights, at YouTube, in a blog post about the findings.

“Test the YouTube/TV combo to see if it works for your brand,” he said. “If the best way to reach your biggest audience is, in fact, both ways, revisit media allocations in 2016 and consider shifting some of the reach and awareness dollars currently allocated to television to YouTube.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"In order to succeed, your desire for success should be greater than your fear of failure."

By Zig Ziglar.

MOBILE MARKETING NEWS

#mobilemarketing #application

Why messaging apps are striking gold with peer-to-peer payments

As mobile messaging applications struggle to stand out in the increasingly competitive space, one sure-fire way of attracting digitally savvy users is by adding a commerce element that consumers can leverage in their day-to-day lives.

An increasing amount of popular messaging apps, ranging from WeChat to Facebook Messenger, are tapping peer-to-peer payments in a bid to edge out singular mcommerce apps while offering real utility to individuals looking to streamline their communications and financial tasks. Consumers may now use these messaging vehicles to transfer funds across the globe without going through a bank and send money to friends after a night out.

“As Google's Jason Spero and others have said, mobile is for action,” said Jeff Hasen, founder of Seattle-based Gotta Mobilize and author of The Art of Mobile Persuasion. “P2P payments bring convenience that is universally sought.

“An estimate from Business Insider said that mobile P2P transactions could reach $86 billion in the U.S. by 2018,” he said. “And there is so much more upside for mobile devices given the fact that the global P2P payment market exceeds $1 trillion.

“The messaging apps are prime vehicles given their popularity and interest in further monetizing."

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"In life, it is not the most talented who wins – it’s the bravest."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Why Twitter is airlines’ default customer service tool

New research from Twitter shows users who received personal responses from airlines on the social network were more willing to recommend the company and shell out extra money for a ticket in the future, underscoring the social application’s cachet among travelers.

Twitter users send approximately 100,000 inquiries and concerns to major United States airline accounts each month, transforming the social hub into a de facto customer service vehicle. The social network’s recent study, done in conjunction with Applied Marketing Science, affirmed that customer interaction does indeed pay off, both literally and figuratively speaking.

“Given the continued growth and evolution of social media, I think any company concerned with its reputation should dedicate some portion of its customer relations expense to near-real-time customer interaction,” said Ryan Williams, vice president of travel at Millward Brown Digital. “I suspect Twitter is not the only social media channel brands have utilized to improve consumer perception.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Stop complaining about things you’re not willing to change."

By Billy Cox.       

G8APPZ; SMALL BUSINESS APP TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about a G8APPZ happy client sharing his view on Small Business App.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The fastest way to success is to replace bad habits with good habits.”

By Tom Ziglar.

MOBILE MARKETING NEWS

#mobilemarketing #application

Smile Train makes holiday grouches smile with humorous holiday carols

Non-profit Smile Train sends up holiday carols in a series of humorous, shareable mobile videos designed to bring out the giving spirit in holiday grumps.

The Grouchy Carols campaign comprises a mobile-optimized site where users can scroll through six different videos and share one with someone who may not be feeling in the holiday spirit. The campaign is also being promoted on social media as the nonprofit gears up to drive fundraising during the holiday season.

“The campaign provides a stellar mobile experience,” says Shuli Lowy, marketing director for mobile at Ping Mobile.

“From a creative standpoint, the landing page features appealing imagery, consistent color schemes, and simple text,” she said. “An aesthetically pleasing landing page is an important step towards getting consumers to read further.

“From a UX standpoint, the page features a scrollable flow, an intuitive layout, customizable features and easy social sharing tools.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Almost every successful person begins with two beliefs. The future can be better than the present and I have the power to make it so."

By Zig Ziglar.

MOBILE MARKETING NEWS

#mobilemarketing #application

Top trends across 2015’s award-winning mobile campaigns: report

In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.

Millward Brown teamed up with the Mobile Marketing Association to pinpoint the key mobile trends found across finalists for the MMA Smarties and Cannes Mobile Lions competitions. Key trends include the rise of virtual and augmented reality, how micro-video is being stitched into a longer narrative and social’s strength at super-charging interactivity.

“Overall I think there was an increased level of sophistication in the approach marketers were taking with their mobile strategies,” said Sheryl Daija, chief strategy officer at the MMA. “They were also being bolder with experimenting using formats like augmented reality to create more immersive experiences for their consumers.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Yesterday is history. Tomorrow is your future. Today is your life. Live it."

By Billy Cox.