Announcing the 2015 Mobile
Marketer Awards
Mobile marketing catapulted to
new heights in 2015, with innovative marketers such as Unilever, Coca-Cola,
Clorox and PepsiCo leading the way via an exciting lineup of campaigns and
programs that set new standards for creativity, authenticity, user insights and
cross-channel deployments.
Unilever’s ability to consistently
churn out viral videos, quickly move on emerging opportunities and
enthusiastically look beyond the banner ad proves that it grasps how to
effectively connect with mobile users in a way that few others do, which is why
it is the 2015 Mobile Marketer of the Year.
The Mobile Marketer of the Year
award is the most prestigious honor for smart, strategic and creative mobile
marketing. Team Obama won the honor in 2008, Polo Ralph Lauren Corp. in
2009,Starbucks Coffee Co. in 2010 and 2012, Macy’s in 2011, Mondelez
International in 2013 and Coca-Cola in 2014.
Coca-Cola is the first
runner’s-up for the 2015 Mobile Marketer of the Year and Clorox is the second
runner’s-up.
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