Tuesday, December 15, 2015

MOBILE MARKETING NEWS


Bloomberg’s iPad Pro app taps split view, picture-in-picture for multitaskers

Business and financial publisher Bloomberg is an early supporter of Apple’s new iPad Pro tablet with an application that merges desktop-quality CPU performance with new multitasking features and Apple Pencil functionality.

The iPad Pro is Apple’s answer to the quickly growing – albeit still small – sub-segment of mobile devices that is a hybrid of the power of a laptop with the portability of a tablet. While a number of makers of professional software have come out with apps for the iPad Pro – which launched in September – there have not been a lot of apps yet from more consumer-oriented brands.

“The app is specifically designed for the large 12.9-inch Retina display,” said Heidi Johnson, global product lead for foundational applications at Bloomberg. “We made high resolution graphical enhancements to real-time data streaming, charts and graphs, ticking data, pricing functionality and 
Bloomberg TV viewing.”


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