Why messaging apps are striking gold with peer-to-peer
payments
As mobile messaging applications struggle to stand out in
the increasingly competitive space, one sure-fire way of attracting digitally
savvy users is by adding a commerce element that consumers can leverage in
their day-to-day lives.
An increasing amount of popular messaging apps, ranging from
WeChat to Facebook Messenger, are tapping peer-to-peer payments in a bid to
edge out singular mcommerce apps while offering real utility to individuals
looking to streamline their communications and financial tasks. Consumers may
now use these messaging vehicles to transfer funds across the globe without
going through a bank and send money to friends after a night out.
“As Google's Jason Spero and others have said, mobile is for
action,” said Jeff Hasen, founder of Seattle-based Gotta Mobilize and author of
The Art of Mobile Persuasion. “P2P payments bring convenience that is
universally sought.
“An estimate from Business Insider said that mobile P2P
transactions could reach $86 billion in the U.S. by 2018,” he said. “And there
is so much more upside for mobile devices given the fact that the global P2P
payment market exceeds $1 trillion.
“The messaging apps are prime vehicles given their
popularity and interest in further monetizing."
No comments:
Post a Comment