Monday, September 1, 2014

MOBILE MARKETING NEWS


Texting translators online

There are some great texting translators online which can help with this. Before you launch your mobile marketing campaign, it is important to conduct a test to make sure that everything runs like it should.

Before you launch your mobile marketing campaign, it is important to conduct a test to make sure that everything runs like it should. Find some friends or family that all have different phones to be your testers and send them texts. Have them give you feedback on how everything looked and if it was quick and to the point.

Customers will not always know what abbreviations stand for, and using all caps to convey a message makes it difficult to read. It is also considered shouting in some cyber-circles. Do not use text abbreviations in your mobile marketing message. While it is acceptable for person to person communication, it looks unprofessional coming from a business. However, it is acceptable to use all caps in your call to action.


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