Tracking capabilities
Don’t forget to add tracking capabilities into your mobile
marketing! Just because the screen is smaller, doesn’t mean it is less
important. Add tracking extensions to the hyperlinks you are using in mobile
marketing campaigns and look into various mobile services that offer robust
tracking capabilities for a plethora of mobile tactics.
If you are making use of mobile marketing – send an
occasional reminder message! If you have some sort of event coming up, you
should remind your customers a few days ahead of time, as well as the day of
the event itself. Customers are busy people, and may forget what they had
wanted to do without a reminder from you.
When developing content for mobile marketing, be sure that
you portray a sense of urgency along with a reason for your customer to perform
at least some type of action. This is important because the fear of missing out
on something special is one of the best sales techniques in existence. Also,
without an action for the customer to take part in, you are failing to bring in
any immediate business.
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