Mobile Marketing 2012—Are You
Ready? (Part 2)
-Locality: People on mobile
devices are seeking things around them; anywhere between 20 percent and 53
percent of mobile searches have a local intent. If you’ve got local content or
content that can be localized, optimize it for mobile.
-Task-focused: The average keyword
mobile search on Android and iPhone is roughly double the average length of a
desktop search. Why? Because mobile searchers are task-focused and seeking
specific things. When presenting information as the result of a search, offer
more specific information to your mobile users.
-Time of day: Google reports that
mobile search volumes increase throughout the day and peak at 8 or 9 p.m.,
while desktop search volume mirrors hours spent at work.
-Spelling mistakes: Not
surprisingly, mobile searchers are more prone to misspellings than desktop
searchers. Including common misspellings in your SEO campaigns can be a great,
untapped source of new traffic.
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