Mobile Marketing 2012—Are You Ready?
Have you figured out your mobile marketing program yet?
If you have any kind of analytics installed in your website,
you may have noticed that more and more of your Web traffic is coming from
mobile devices. And it’s just going to
keep on increasing.
Mobile marketing is big. And it is here to stay.
But what is the best way to cater to your mobile visitors?
Here are some tips:
“Mobile Search: Give Them What They’re Looking For
Desktop search may still dominate the overall search market,
but mobile search represents a new frontier. It is widely accepted that 10
percent to 15 percent of searches today are from mobile devices.
Whether you’re running a multimillion-dollar pay-per-click
campaign on AdWords or optimizing for organic search traffic and inbound leads,
here are a few things you should know about the areas where desktop and mobile
differ.
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