How to Make Sure Your Mobile
Marketing Is On Track (Part 3)
3. Flaw: Ignoring the Power of Contextual
Relevance
The mobile medium represents the
most powerful mechanism for delivering contextually relevant, consumer-brand
marketing communications. To take advantage of its unique capabilities,
however, successful marketing strategies must evolve alongside these
communicating customers. The digital natives of today’s hyper-connected world
seek contextual relevance when engaging with brands. Their experiences are
defined not only by the message itself, but by the context in which the message
is presented.
Marketers who effectively tackle
today’s mobile variables will provide consumers with unique experiences that
are differentiated, highly relevant and intensely personal. Only then will we
collectively realize the power and influence of marketing in the moment.
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