Tuesday, June 3, 2014

MOBILE MARKETING NEWS


Mobile to Overtake Internet Access by 2014

If you’ve ever set foot into a coffee shop or restaurant and seen more than half the establishment’s patrons bent over their smartphones, it isn’t difficult to imagine mobile internet usage overtaking desktop access in the near future.

However, as a website owner, this statistic shouldn’t just surprise you – it should spur you to action.  If 50% or more of all internet activity is occurring on digital devices, then your website needs to be accessible to these users.  Mobile marketing research suggests that website without mobile-optimized versions frustrate users, which it’s why important for all businesses to make mobile website versions a priority in their upcoming marketing plans.


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