"If you really want something, and
really work hard, and take advantage of opportunities , and never give up, you
will find a way.”
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
Monday, May 23, 2016
Friday, May 20, 2016
Wednesday, May 18, 2016
Wednesday, May 4, 2016
QUOTE OF THE DAY
"There are powers inside of you which, if you could
discover & use, would make of you everything you ever dreamed or imagined
you could become.”
By Oliver Swett Marden
Tuesday, May 3, 2016
MOBILE MARKETING NEWS
Quantifying effective mobile user experiences
With mobile technology becoming embedded in almost every
aspect of our lives, the industry is beginning to mature. Over the past five or
so years, the focus of developers and QA teams has evolved from building and
launching applications to attracting a user base and to now retaining and
engaging the most valuable users.
Significant investment has been made to capture loyal users.
The average cost to land a user who has opened an app three or more times
doubled to $3 from March 2014 to March 2015, according to Fiksu.
While these costs are high, so is the payoff, and it is
imperative that developers maintain flawless user experiences to engage and
retain users.
Still, the process of capturing a loyal user has its
pitfalls.
QUOTE OF THE DAY
"When you have exhausted all possibilities, remember
this: you haven’t."
By Thomas Edison
Thursday, April 28, 2016
G8APPZ: MOBILE APPS FOR HOTELS
#mobilemarketing #video
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
This video is about building mobile apps for hotel.
QUOTE OF THE DAY
"The only person you should try to be better than, is
the person you were yesterday."
By Unknown Author.
Wednesday, April 27, 2016
MOBILE MARKETING NEWS
Comedy Central’s Broad City
fast-forwards audience engagement via GIF keyboard
In a reflection of the latest
trend surrounding messaging platforms, Comedy Central’s Broad City is enabling
viewers to download a mobile keyboard featuring GIFs of the show’s outgoing
cast, driving excitement among audiences even after episodes air.
The Broad City keyboard campaign
is powered by mobile messaging platform Snaps, which entered into a partnership
with GIF aggregator site Giphy just last week. Snaps will allow its platform
customers to continue long-lasting consumer engagement by adding GIFs into
their keyboards, a new capability that will likely resonate with mobile savvy
millennials.
“Broad City is a perfect
candidate for a branded keyboard,” said Christian Brucculeri, CEO of Snaps.
“The show has a core audience of engaged fans and perfect content to use in
mobile messaging – it's timely, funny, and infinitely shareable.
“In addition, Comedy Central has
had tremendous success in the past with its keyboard because it’s one of the
most innovative companies in the market in terms of social strategy. It has
seen millions of shares in messaging, and its strategy of updating content
every week around new episodes helps drive even more engagement.”
QUOTE OF THE DAY
"What the caterpillar calls the end of the world, the
master calls a butterfly."
By Richard Bach.
Tuesday, April 26, 2016
MOBILE MARKETING NEWS
Cracker Jack brings iconic prizes
to mobile via gamified twist
Frito-Lay’s Cracker Jack brand is bringing
a fresh digital approach to its well-recognized packaging promising a prize
inside by allowing consumers to download an augmented reality mobile
application, scan a sticker in the snack pack and engage with four interactive
baseball-themed experiences.
With baseball season getting into
full swing, Cracker Jack is seeking to ramp up brand awareness and customer
engagement by digitizing its most iconic experience: uncovering the prize
located within its snack packages. Now, consumers can download the Blippar app
and scan the sticker inside their Cracker Jack package to play one of four
available mobile games or superimpose a picture of themselves on a baseball
card shareable through social media.
“Interactive mobile experiences
are becoming more and more ubiquitous in the consumer journey, so it makes
sense that food marketers meet their customers where they are – on their cell
phones,” said Omaid Hiwaizi, president of global marketing at Blippar. “Food
is, by nature, often a social experience that is shared with family and
friends, so interactive mobile marketing that consumers naturally feel inclined
to share with others is a strong fit.
“Cracker Jack is a fun snack
people relate with sharing. Using Blippar’s augmented reality technology; they
can now share their experience in a new, fun way.”
Monday, April 25, 2016
QUOTE OF THE DAY
"The problem is not the problem; the problem is your
attitude about the problem.”
By Captain Jack Sparrow
Friday, April 22, 2016
MOBILE MARKETING NEWS
Mobile M&As increase 35pc on
wave of branded content interest: report
The number of mobile-related
merger and acquisition deals rose 35 percent during the first quarter of 2016
as businesses looked to beef up capabilities related to mobile distribution of
branded content, analytics and machine learning, according to a new report from
Berkery Noyes.
The pace of growth in the mobile
segment outpaced the overall online space, where deal volume increased 12
percent for a total of 716 transactions. Interest in cloud computing remained
strong with SaaS and cloud the most active segment, gaining 20 percent in deal
volume in the first quarter and representing 30 percent of aggregate volume
year-to-date.
“We expect this momentum to carry
on throughout the rest of the year,” said Vineet Asthana, managing director at
Berkery Noyes.
“The focus will be on building
products and tools to distribute branded content while maintaining a heavy
focus on analytics and machine learning tools,” he said.
QUOTE OF THE DAY
"If you really want something, and really work hard,
and take advantage of opportunities, and never give up, you will find a
way."
By Jane Goodall.
Thursday, April 21, 2016
MOBILE MARKETING NEWS
See, hear, and touch: Brands capitalize on human senses to
drive mobile value
A flurry of interactive features on branded digital
experiences show how marketers are broadly ramping up mobile-first utility by
appealing to the key human senses of touch, hearing and sight.
Marketers are increasingly embracing Tinder-like swiping,
image recognition and voice recognition for a variety of mobile-driven
experiences that are easier and more convenient than ever. As opposed to the
few standalone examples from previous years, there is a much bigger migration
beyond desktop interfaces to embrace mobile-first approaches in 2016.
“All marketers are thinking about how to engage their
audiences on mobile - it has become an absolute imperative,” said Jeremy
Lockhorn, vice president of emerging media at Razorfish.
“Smartphones have
nearly reached saturation, two-thirds of digital media time is happening on a
mobile device, and one in five millennials never uses a desktop computer.
“As people spend more time on the device they also get more
comfortable with the unique interface it presents,” he said. “Developers
likewise have been relying less on interface conventions carried over from the
desktop era and more on mobile-first conventions.
“Virtual personal assistants like Cortana and Siri are also
getting ever more sophisticated, leading to increased usage.”
QUOTE OF THE DAY
"If you play it safe in life, you’ve decided that you
don’t want to grow anymore."
By Shirley Hufstedler
Wednesday, April 20, 2016
MOBILE MARKETING NEWS
Wendy’s extends Tumblr-centric promotional push with mock
news station
The Wendy’s Company is promoting the newest addition to its
4 for $4 menu, the Crispy Chicken BLT, through a mock news station Tumblr site
featuring humorous YouTube stories, building on the chain’s use of microsites
in previous social media campaigns.
Wendy’s fans will now be able to choose a Jr. Bacon
Cheeseburger or Crispy Chicken BLT as part of their 4 for $4 meal, which also
includes fries, chicken nuggets and a beverage. To drum up anticipation for the
new menu add-on, consumers can visit 444news.tumblr.com on their smartphones or
desktops to view the promotional mock news segments, which take on a March Madness-themed
approach.
“Is a mock news site
on Tumblr a good way to reach younger consumers?” said James McNally, senior
manager of business development at Prolific Interactive. “Sure, but the issue
is never if the platform is good enough.
“There is tons of 18 to 34-year-olds on Tumblr, and they
will engage with content that is relevant, funny, entertaining, etc. If Wendy's
can create a fun experience with good content – i.e. execute the campaign
effectively – then Tumblr is a good tactic for engaging its target audience.”
Tuesday, April 19, 2016
Monday, April 18, 2016
G8APPZ: MOBILE APPS FOR SMALL BUSINESS
#mobilemarketing #video
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
This video is about building mobile apps for small business.
Friday, April 15, 2016
QUOTE OF THE DAY
"Some people follow their dreams others hunt them down
and beat them mercilessly into submission."
By Neil Kendall.
Thursday, April 14, 2016
MOBILE MARKETING NEWS
Can payments help lagging
airlines catch up to fliers' mobile-first behaviour?
As the aviation industry
continues brainstorming new ways to reach travelers and keep up with demand for
mobile-first services, investing more heavily in digital payment options could
help cement a win in the battle against online travel agencies.
With more than half the world set
to own a smartphone by 2019, companies must do the appropriate legwork now to
ensure that they offer all common activities, such as banking, purchasing and
booking, on mobile devices. Airlines in particular should place a greater
emphasis on exploring all mobile payment methods and integrating them into
their existing sites or apps, especially as they fend off rising competition
from online travel agencies.
“It won't be long before nearly
all airline passengers' payments and transactions with airlines will be
conducted on mobile devices,” said Kristian Gjerding, CEO of CellPoint Mobile.
“If airlines are not able to bring new payment solutions to market quickly,
they're losing valuable revenues, they're lagging the mobile-first behaviors
and preferences of their passengers, and they're giving up a competitive
advantage to airlines that are embracing and deployment passenger-centric
mobile payment solutions and mobile wallets.
“The opportunities for airlines
that deploy mobile payments quickly, however, are enormous,” he said. “Airlines
can create new revenue streams for passengers as they travel, including tickets
and fares in the direct channel, and ancillary revenues throughout the journey.
“According to eMarketer, up to
$762 billion in digital travel revenues will be up for grabs by 2019, and
airlines that can accept, process and transact revenues in the mobile
environment have a competitive advantage over those that are lagging. By some
estimates, airlines can capture tens to hundreds of millions in additional
revenues simply by deploying mobile payments for their passengers. They can
turn ‘lookers’ into ‘bookers’ by making it easy to pay, regardless of device,
currency or channel.”
Monday, April 11, 2016
MOBILE MARKETING NEWS
See, hear, and touch: Brands capitalize on human senses to
drive mobile value
A flurry of interactive features on branded digital
experiences show how marketers are broadly ramping up mobile-first utility by
appealing to the key human senses of touch, hearing and sight.
Marketers are increasingly embracing Tinder-like swiping,
image recognition and voice recognition for a variety of mobile-driven
experiences that are easier and more convenient than ever. As opposed to the
few standalone examples from previous years, there is a much bigger migration
beyond desktop interfaces to embrace mobile-first approaches in 2016.
“All marketers are thinking about how to engage their
audiences on mobile - it has become an absolute imperative,” said Jeremy
Lockhorn, vice president of emerging media at Razorfish.
“Smartphones have
nearly reached saturation, two-thirds of digital media time is happening on a
mobile device, and one in five millennials never uses a desktop computer.
“As people spend more time on the device they also get more
comfortable with the unique interface it presents,” he said. “Developers
likewise have been relying less on interface conventions carried over from the
desktop era and more on mobile-first conventions.
“Virtual personal assistants like Cortana and Siri are also
getting ever more sophisticated, leading to increased usage.”
Friday, April 8, 2016
QUOTE OF THE DAY
"Opportunity does not knock; it presents itself when
you beat down the door."
By Kyle Chandler
Thursday, April 7, 2016
MOBILE MARKETING NEWS
Wendy’s extends Tumblr-centric promotional push with mock
news station
The Wendy’s Company is promoting the newest addition to its
4 for $4 menu, the Crispy Chicken BLT, through a mock news station Tumblr site
featuring humorous YouTube stories, building on the chain’s use of microsites
in previous social media campaigns.
Wendy’s fans will now be able to choose a Jr. Bacon
Cheeseburger or Crispy Chicken BLT as part of their 4 for $4 meal, which also
includes fries, chicken nuggets and a beverage. To drum up anticipation for the
new menu add-on, consumers can visit 444news.tumblr.com on their smartphones or
desktops to view the promotional mock news segments, which take on a March
Madness-themed approach.
“Is a mock news site
on Tumblr a good way to reach younger consumers?” said James McNally, senior
manager of business development at Prolific Interactive. “Sure, but the issue
is never if the platform is good enough.
“There is tons of 18 to 34-year-olds on Tumblr, and they
will engage with content that is relevant, funny, entertaining, etc. If Wendy's
can create a fun experience with good content – i.e. execute the campaign
effectively – then Tumblr is a good tactic for engaging its target audience.”
QUOTE OF THE DAY
"You’re on the road to success when you realize that
failure is only a detour."
By Unknown Author
Wednesday, April 6, 2016
G8APPZ: MOBILE APPS FOR SMALL BUSINESS
#mobilemarketing #video
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
This video is about building mobile apps for small business.
QUOTE OF THE DAY
"We can’t afford to waste tears on might-have-beens. We
need to turn the tears into sweat that can take us to what can be. ."
By Dennis Waitley
Friday, April 1, 2016
MOBILE MARKETING NEWS
Why mobile is still not fully
integrated in marketers’ approach: Forrester
Just 13 percent of marketers say
mobile is systematically integrated into their marketing approach, reflecting
ongoing struggles to measure the return on investment for mobile and to
demonstrate its value beyond ROI, according to a new report from Forrester
Research.
The report, Beyond ROI:
Showcasing The True Impact Of Mobile Marketing, underscores marketers’ ongoing
challenges in securing budget for mobile, in part because they are not
effectively showcasing mobile’s full value. Marketers must do a better job of
highlighting mobile’s impact on customer experience, brand engagement, business
results and agility if they want bigger budgets.
"Mobile is much more
powerful than the initial numbers from a basic ROI calculation may indicate,”
said Jennifer Wise, senior analyst at Forrester Research and co-author of the
report.
“Yes, mobile can accomplish many
marketing objectives, from boosting brand perception to increasing purchases,
but integrating mobile into your strategy does more than that: it amplifies
other channels, improves your relationship with your customers, acts as a
catalyst for business transformation, and causes a positive ripple effects
throughout the organization,” she said.
The report is an update of
previously published content that includes new examples and primary research.
QUOTE OF THE DAY
"We are continually faced by great opportunities
brilliantly disguised as insoluble problems."
By Lee Iacocca
Thursday, March 31, 2016
MOBILE MARKETING NEWS
Jeep's use of microsites and
social media sparks heartfelt messaging
Jeep is creating a social media
dialogue with fans through a microsite, user-generated content and a celebrity
spokeswoman to celebrate its 75th anniversary and solidify a positive,
uplifting image.
Using the hashtag #MyJeepStory, social media users are encouraged to share stories regarding the brand and how it made a difference in their lives, which Jeep will showcase alongside many of its marketing efforts. Jeep is using a mobile microsite to help weave together a larger story of the heart of the brand, as created by fans and motivated by new spokeswoman, musical artist Ciara.
“The My Jeep Story campaign is a
fantastic vehicle to engage passionate Jeep owners to celebrate the 75-year
anniversary of Jeep,” said David Naumann, director of marketing at Boston
Retail Partners.
“Over the years, Jeep has developed a cult like following of
brand zealots that are proud to own a Jeep and, for many, it is a part of their
personality.
“Avid Jeep fans will be excited to
share their Jeep story so all their friends can live vicariously through them –
and maybe envy their experience,” he said.
Wednesday, March 30, 2016
MOBILE MARKETING NEWS
Will Snapchat's high engagement rates pull ad spend away
from Facebook?
With Snapchat revealing this week that it has 100 million
daily users and 8 billion video views per day, the platform's potential to pull
advertisers away from Facebook, Twitter and other social platforms is being
realized.
Snapchat’s CEO reportedly revealed key usage data to
investors this week, underscoring its success at reaching and engaging a
younger audience, with users spending about 25 to 30 minutes on the platform
each day. Snapchat’s video views, usage and expansion of advertising packages
should be a cause for concern for other social channels competing with the
platform for advertising revenue.
“Snapchat is gaining market share quite quickly which is
cause for concern for social media platforms like Facebook, Pinterest and Twitter,”
said Carrie Middlemiss, U.S. director of marketing at Metia. “Facebook
attempted to buy Snapchat a few years ago.
“Many felt this was a strategic attempt early on because
they recognized Snapchat's potential for growth,” she said. “As Snapchat continues
to roll out plans to build its ad business definitely is cause for concern the
other industry leaders.”
Monday, March 28, 2016
G8APPZ: TAKE YOUR BUSINESS ONLINE
#mobilemarketing #video
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
This video is about taking your business on mobile.
Thursday, March 24, 2016
QUOTE OF THE DAY
"If you set goals and go after them with all the
determination you can muster, your gifts will take you places that will amaze
you."
By Les Brown
Wednesday, March 23, 2016
MOBILE MARKETING NEWS
Pizza Hut adds math problems to
blog for Pi Day contest
Pizza Hut adds together math and
pizza for some mobile fun in a Pi Day contest on its blog challenging consumers
to solve several problems for a chance to win 3.14 years of free pizza.
The math problems will appear on
the Hut Life blog at 8 a.m. ET on March 14, which is informally recognized as
National Pi Day, celebrating the irrational number whose first three digits are
3, 1 and 4. The chain chose its blog for the contest to make it easier for
consumers to engage.
“Our Hut Life blog is a hub of
activity for the Pizza Hut brand worldwide,” said Courtney Moscovic, senior
associate manager of public relations at Pizza Hut. “We are always sharing
unique stories about our restaurants and employees on the blog, so it is a
great place for customers to see what life at Pizza Hut is all about.
“We wanted to use that platform
to share the Pi Day problems because it will make it easy for fans to find and
answer the problems as opposed to having to scroll through news feeds on social
channels,” she said.
“We’ll be directing our social
followers to blog.pizzahut.com to see Professor Conway’s problems and all
submissions will be received via the blog comments, which are time-stamped to
verify the winners.”
Tuesday, March 22, 2016
QUOTE OF THE DAY
"There are two mistakes one can make along the road to
truth. Not going all the way and not starting."
By Buddha.
Thursday, March 17, 2016
MOBILE MARKETING NEWS
How to effectively take advantage
of carousel advertising
Instagram and Facebook are leading
a mobile advertising revolution with their carousel advertising platforms, but
marketers must entice users by weaving a story that makes consumers want to
continue scrolling.
As consumers are inundated with
content on mobile, it is important for advertisers to create content with which
users want to interact that is different from a traditional interrupting ad
experience, and carousel ads are proving worth it as its showing an average 20
to 30 percent lower cost per installs. Instagram and Facebook have established
their place as the front-runners in mobile carousel ads, but marketers must
create a unique storytelling experience and continually adjust their content or
risk wasting the format’s massive potential.
“If built right, almost every
brand with a mobile property could benefit from [carousel ads],” said Gil
Regev, chief marketing office at Marfeel. “It is a unique way to tell a story
and get users involved.
“That being said, these have only
been out for a few months, which could be part of the reason why they are
seeing such user interest,” he said. “However, I do believe that the mobile ad
industry is set for a change and this is definitely a shot in the right
direction, as far as formats.”
Tuesday, March 15, 2016
QUOTE OF THE DAY
"All good is gained by those whose thought and life are
kept pointed close to one main thing, not scattered upon a thousand."
By McKenna.
Thursday, March 10, 2016
G8APPZ: DAY CARE CENTRE
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
This video is about why a Day Care Centre Needs an App
Wednesday, March 9, 2016
QUOTE OF THE DAY
"The worst thing that happens to you may be the best
thing for you if you don’t let it get the best of you."
By Will Rogers.
Tuesday, March 8, 2016
MOBILE MARKETING NEWS
M&Ms modernizes classic
themes with mobile for anniversary campaign
Mars' M&M brand is
celebrating its anniversary with a bevy of mobile tactics such as live
streaming, Q&As, online voting mixed with television ads and retro
packaging for a modern take on classic pop culture.
The candy brand is celebrating
its 75 anniversary with a variety of mobile and social media offerings,
focusing on a new interpretation of the classic song Candy Man with a live
debut on periscope and tweets from the iconic Red and Yellow characters. Fans
will be able to engaged with interactive content such as download the new song,
vote for the newest product and submit questions for musicians Zedd and Aloe
Blacc on Twitter.
"Social and digital media
are the centerpiece of our 75th Anniversary campaign as the various platforms
that we leverage allow us to seamlessly engage our fans, whether they are in
New York or Nebraska, to participate in the celebration with the hashtag
#celebratewithm," said Tanya Berman, senior marketing director at
M&M’S Brand. "There is literally dozens of activities that will take
place in social media throughout the year from the opportunity to download the
reimagined Candyman song by Aloe Blacc and Zedd to following the No. 18
M&M’S Camry during NASCAR races especially during the 75th lap, with the
hashtag #mms7"
QUOTE OF THE DAY
"Up, sluggard, and waste not life; in the grave will be
sleeping enough."
By Benjamin Franklin.
Monday, March 7, 2016
MOBILE MARKETING NEWS
Smart devices redefine the art of
buying and selling a home
As the Internet of Things
permeates more homes, potential buyers increasingly expect mobile-enabled
connected devices to be included, prompting the real estate industry to forge
partnerships with smart technology providers.
The omnipresence of smartphones
has led to the growing expectation that most portable devices should offer
Wi-Fi connectivity, a belief that includes objects such as remote controls,
thermostats and door locks. Several real estate brands have already entered
into partnerships with smart home technology marketers, in a bid to provide
their selling agents with more ammunition to close sales and entice
mobile-savvy buyers.
“Without a doubt, companies must concentrate
on leveraging and illustrating the potential of the smart home to attract and
inspire potential buyers,” said Michael Becker, managing partner at mCordis.
“Smart homes are a mega trend that will change the fabric of society and
commerce over the next decade. People are connected, and as these connections
increase, the technology shall be receded into the background, and the higher
value-added expectations from the services – event triggers, synchronization of
digital and physical experiences, predictive support and coaching – that feed
into homes shall take a forefront position.
“Every home with a smartphone has
connectivity in it,” he said. “By 2020, it is expected that 24 million
connected smart homes will exist, homes where connected devices are funneling
through a centralized hub for the management and coordination of connected
services.
“Samsung has committed that all
its devices will be connected over the next five years, as has Under
Armour. Real estate companies must stay
on the forefront of this trends, which includes building connected competencies
(people, processes and technology), as well as forging new partnerships.”
Thursday, March 3, 2016
Wednesday, March 2, 2016
MOBILE MARKETING NEWS
Ford reduces assembly errors by 7pc with wearable device
Ford Motor Company is hoping to speed up vehicle production
rates via a new wearable device that pairs with a smartphone application to
decrease unnecessary in-house travel time for employees.
Employees at the vehicle manufacturer’s facility in Valencia,
Spain have received devices to be worn on the wrist that use Bluetooth
technology to deliver quality inspection requirements for each product being
assembled. The original pilot program saw human errors reduced by 7 percent and
has decreased production time, meaning Ford will be launching the devices to
its other plants.
"The precision of bluetooth technology allows the Ford
app to recognize the item in front of it as well as the exact location of that
item," said Shuli Lowy, marketing director at Ping Mobile.
"Creating an app to streamline quality checks is a great step towards building an excellent production line as well as a reducing the staff load," she said.
Monday, February 29, 2016
Thursday, February 25, 2016
G8APPZ: WHAT APP CAN DO FOR YOU
#mobilemarketing #video
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
This video is about what a mobile app can do for you.
QUOTE OF THE DAY
"The key to success is to focus our conscious mind on
things we desire, not things we fear."
By Brian Tracy.
Wednesday, February 17, 2016
MOBILE MARKETING NEWS
Kate Spade brings high-quality
streaming to Facebook Live for runway show
Apparel and accessories designer
Kate Spade wants to innovate the live streaming field by taking a high-quality
approach to its NYFW runway show airing on Facebook Live.
Facebook fans of Kate Spade will
have a front row ticket to this season’s fashion show, taking place today during
New York Fashion Week. The brand is ramping up the video and audio quality of
the feed to further expand its streaming capabilities, which is a departure
from past formats known for a more amateur impression.
“Live streaming commands
attention by creating a sense of urgency,” said Dan Ragan, co-founder of
Applause, the developer behind the stream. “If you want to engage with a brand
or influencer in the moment, you either tune-in now or forfeit that opportunity
forever.
“In a crowded media landscape,
content that commands your attention now wins every time,” he said.
QUOTE OF THE DAY
"Every adversity, every failure, every heartache
carries with it the seed of an equal or greater benefit."
By Napoleon Hill.
Monday, February 15, 2016
MOBILE MARKETING NEWS
Opera tries to translate mobile
advertising growth to Chinese market
With Opera Mediaworks’ mobile
advertising business up 41 percent year-over-year and video – one area of focus
– a growing trend, the platform’s parent company is considering a $1.2 billion
acquisition offer from a consortium of Chinese companies.
Opera ASA, parent company to Opera
Mediaworks and Web browser Opera, has received an acquisition offer from a
consortium of Chinese Internet companies, including Qihoo 360 Software and
Kunlun, a mobile app and games firm, as well as two investment funds. The deal,
if it happens, could support Opera’s aspirations to be a leading browser and
advertising player in the global marketplace.
“This is a huge opportunity to
become embedded in the most popular apps in China if the funds carry real
weight in their introductions and relationships then this is a massive
opportunity for Opera,” said Paul Berry, founder and CEO of Rebel Mouse.
“There will be obvious challenges
in being a foreign company working in China but this could change the flavor of
that and be a rocket ship for Opera,” he said.
QUOTE OF THE DAY
"The two most important days in your life are the day
you are born, and the day you find out why."
By Mark Twain.
Friday, February 12, 2016
MOBILE MARKETING NEWS
Kohl's taps celebrities, consumer-generated content and
Periscope for Oscars
Kohl’s is pairing social activations and live streaming with
a sponsorship for this year’s Academy Awards, sharing an in-depth viewing
experience and party preparation ideas in the days before the broadcast.
Saturday Night Live actress Vanessa Bayer will be appearing
in Kohl’s content on social media, which provides followers with various guides
to hosting an Oscars party. The retailer will also be sharing a second-screen
experience during commercial breaks of the live event on Periscope.
"Kohl’s Oscar’s sponsorship features an engaging social
campaign that builds off of the excitement of the Oscars and focuses on the
universal feeling of gratitude, both in big moments, such as winning an award,
or in everyday moments of celebration," said Will Setliff, executive vice
president of marketing at Kohl's.
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