Quantifying effective mobile user experiences
With mobile technology becoming embedded in almost every
aspect of our lives, the industry is beginning to mature. Over the past five or
so years, the focus of developers and QA teams has evolved from building and
launching applications to attracting a user base and to now retaining and
engaging the most valuable users.
Significant investment has been made to capture loyal users.
The average cost to land a user who has opened an app three or more times
doubled to $3 from March 2014 to March 2015, according to Fiksu.
While these costs are high, so is the payoff, and it is
imperative that developers maintain flawless user experiences to engage and
retain users.
Still, the process of capturing a loyal user has its
pitfalls.
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