MOBILE MARKETING NEWS

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Announcing the 2015 Mobile Marketer Awards

Mobile marketing catapulted to new heights in 2015, with innovative marketers such as Unilever, Coca-Cola, Clorox and PepsiCo leading the way via an exciting lineup of campaigns and programs that set new standards for creativity, authenticity, user insights and cross-channel deployments. 

Unilever’s ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.

The Mobile Marketer of the Year award is the most prestigious honor for smart, strategic and creative mobile marketing. Team Obama won the honor in 2008, Polo Ralph Lauren Corp. in 2009,Starbucks Coffee Co. in 2010 and 2012, Macy’s in 2011, Mondelez International in 2013 and Coca-Cola in 2014.

Coca-Cola is the first runner’s-up for the 2015 Mobile Marketer of the Year and Clorox is the second runner’s-up.

QUOTE OF THE DAY

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"If you want to shine like a sun. First burn like a sun."

By A P J Abdul Kalam.

MOBILE MARKETING NEWS

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How mobile will transform hotel front desks next year

Although mobile has set up shop in thousands of hotels with the popularity of keyless room entry and personal concierge applications this year, it could soon also take over front desks with self-service check-in options for guests, according to new research from Samsung Insights.

Samsung Insights’ new report posits that mobile will transform the aesthetic look and function of front desks at hotels, with 47 percent of hotels planning to leverage personal devices for check-in next year. As smartphones continue cementing their place at the top of the food chain when it comes to travel and hospitality, mobile technology is bound to change the infrastructure of the industry as well.

“It makes sense to offer mobile staff in every department, not just the front desk,” said Alex Shashou, co-founder and president of hospitality operations platform ALICE. “If your staff is empowered to work through mobile, they can go to where they are most needed and remove a lot of inefficiencies in accessing their work while also walking to the area in which it is needed.

“This allows your employees to respond to issues and requests in a timelier manner,” he said. “For example, by giving mobile tools to your front desk agents, they can service guests and walk them to their rooms at the same time.

“Whereas before, it would take two staff to perform this action, and require the guests to wait in line for one of the staff to be ready. Thus, mobile staff is able to build relationships, direct the guest and perform the transactions the guest wants all at the same time.”

QUOTE OF THE DAY

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"Let today be the start of something new."

By Billy Cox.

MOBILE MARKETING NEWS

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Starbucks stirs holiday cheer via mobile-enabled cup decorating contest

Starbucks is driving a final bit of holiday branding awareness by asking customers to draw designs on the company’s red cups and upload images to Instagram or Twitter using a designated hashtag for a chance to have their artwork featured.

The new campaign aims to celebrate the passion that Starbucks customers feel toward its popular holiday beverage-holders, which showcase a different theme each year. 2015’s cups are a solid crimson color, leaving plenty of room for fans to doodle wintry designs on them and upload their masterpieces using the #RedCupArt hashtag, which aggregates Starbucks’ favorites on a microsite.

“Starbucks did a great job at driving brand awareness for its iconic holiday red cups for this holiday season,” said Amir Zonozi, chief strategy officer of Zoomph, Reston, VA. “By putting its cup at the center of the campaign, as a canvas for creativity, it allows fans and artists an opportunity to share their work with others.

“This campaign is great for a number of reasons. It is a relatively low barrier of entry, you just need a Starbucks cup, and to get one you need to buy a drink during the holidays.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Worldly success doesn’t guarantee inner peace."

By Robin Sharma.

G8APPZ: 4 REASONS WHY YOUR BUSINESS NEEDS TO GO MOBILE

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about 4 Reasons Why Your Business Needs To Go Mobile

QUOTE OF THE DAY

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"Negative people don’t want solutions. Solutions mean they have to work to find something else to be negative about.”

By Tom Ziglar.

MOBILE MARKETING NEWS

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How digital coupons attract the ultra-mobile, millennial customer

When most people think about coupons, they likely envision a housewife using her scissors to clip along the dotted line. This was a very common scenario in the 1980s when shoppers would pore through the Sunday papers and weekly store circulars to find the best deals for the upcoming week. However, that scene has radically changed over the years with the rise of new technologies.

Now, people often read their news online instead of in a newspaper and more consumers are connected almost constantly through their mobile phones. While the medium may have changed, one thing remains the same: people are still looking for ways to save money.

The act of clipping printed coupons may be passé, but the use of digital coupons is exploding.

In fact, more than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research.

Digital coupon use is fueled by the prevalence of smartphones, which is changing the way people receive information and interact with businesses in a very profound manner.

According to Pew Research, two-thirds of the United States population now owns a smartphone and the devices are so prominent in our lives that U.S. consumers spend more time on their smartphones each day than they do watching television.

Our connected and highly mobile world means consumers are accustomed to getting what they want, when they want it. And shopping is part of this in-the-moment paradigm, as 96 percent of mobile users search for digital coupons to find deals when they go shopping, according to a Mobile Commerce Daily report.

Today, more consumers are seeking digital coupons because they can be found on a phone at the right moment – when consumers are shopping in the area – making them far more convenient to use than paper coupons.

QUOTE OF THE DAY

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"The very things that hold you down are going to lift you up."

By Billy Cox.

MOBILE MARKETING NEWS

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The mobile customer is the new king in retail

We are currently in the midst of what Forrester Research calls a “Mobile Mind Shift.” Fueled by device proliferation, people are turning to their mobile phones for instant answers and gratification, and this is changing the world of technology as we know it.

Consumers today expect a no-wait, self-service environment. In fact, back in 2011, Gartner noticed this change beginning, predicting that customers will manage 85 percent of their own relationships with an enterprise by 2020 without human interaction.  

This shift is a concept with which retailers are already familiar since mobile greatly affects how products and services are sold on a daily basis.

Consumers are using mobile devices for browsing, sharing, comparing and purchasing, and businesses are using it to improve sales, marketing, customer care and supply chain management, among other use cases. This means that having a proper mobile strategy in place goes beyond differentiation – it is a matter of survival for retailers.

As mobile consumers engage more directly with brands, retailers have the potential to make their communication more targeted, personal and relevant than ever. And, with a predicted 50 percent of all in-store sales to be influenced by mobile over the next decade, forward-thinking brands that are able to capitalize on this opportunity will lead the market.

Below are the top three ways that retailers are using mobile to create the best possible mobile moments with consumers today.

QUOTE OF THE DAY

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"My work is my craft. My life is my art."

By Robin Sharma.

MOBILE MARKETING NEWS

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Ad targeting hits stride and continue to grow as data evolves

The ability to target the right audience on mobile is becoming a key factor in the success of campaigns as smartphone adoption continues to grow, with tapping into data such as behaviour, location, weather and events getting easier as programmatic mature.

Marketers are tapping into data to reach a specific audience, which is allowing campaigns to reach significant return on investments and noteworthy engagement rates. As technology and consumer behaviour through mobile is continuing to evolve at a rapid rate, advertisements are gaining more tools to do so which alludes to a significant future in this area.

“It has become much easier to identify relevant mobile audiences as targeting capabilities have improved significantly,” said Ran Ben-Yair, cofounder and CEO of Ubimo. “As the mobile programmatic ecosystem is starting to mature, more data and inventory becomes available, and mobile centric technologies, like in-app targeting, are emerging to replace the desktop era platforms that are struggling to shift to mobile.

QUOTE OF THE DAY

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"The difference between who you are and who you want to be is what you do."

By Zig Ziglar.      

G8APPZ: MOBILE RESERVATIONS TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about a G8APPZ happy client sharing his view on Small Business App

QUOTE OF THE DAY

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"The fastest way to success is to replace bad habits with good habits.”

By Tom Ziglar.

MOBILE MARKETING NEWS

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Bloomberg’s iPad Pro app taps split view, picture-in-picture for multitaskers

Business and financial publisher Bloomberg is an early supporter of Apple’s new iPad Pro tablet with an application that merges desktop-quality CPU performance with new multitasking features and Apple Pencil functionality.

The iPad Pro is Apple’s answer to the quickly growing – albeit still small – sub-segment of mobile devices that is a hybrid of the power of a laptop with the portability of a tablet. While a number of makers of professional software have come out with apps for the iPad Pro – which launched in September – there have not been a lot of apps yet from more consumer-oriented brands.

“The app is specifically designed for the large 12.9-inch Retina display,” said Heidi Johnson, global product lead for foundational applications at Bloomberg. “We made high resolution graphical enhancements to real-time data streaming, charts and graphs, ticking data, pricing functionality and 

Bloomberg TV viewing.”

QUOTE OF THE DAY

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"The beautiful value of the past is the platform it presents for even better future possibilities."

By Robin Sharma.

MOBILE MARKETING NEWS

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Mobile video ad views on YouTube surpass desktop in 2015

Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.

YouTube’s research shows that the amount of time spent on the platform by 18-to-49-year-old's grew 44 percent in the past year, primarily driven by mobile viewership. At the same time, consumers are spending less time in front of a TV, challenging advertisers to consider new strategies for achieving the reach that TV used to provide.

“To maximize the reach and effectiveness of your campaign, combine the new tube with the old,” said Howard Blumenstein, product marketing manager, Strategy & Insights, at YouTube, in a blog post about the findings.

“Test the YouTube/TV combo to see if it works for your brand,” he said. “If the best way to reach your biggest audience is, in fact, both ways, revisit media allocations in 2016 and consider shifting some of the reach and awareness dollars currently allocated to television to YouTube.”

QUOTE OF THE DAY

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"In order to succeed, your desire for success should be greater than your fear of failure."

By Zig Ziglar.

MOBILE MARKETING NEWS

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Why messaging apps are striking gold with peer-to-peer payments

As mobile messaging applications struggle to stand out in the increasingly competitive space, one sure-fire way of attracting digitally savvy users is by adding a commerce element that consumers can leverage in their day-to-day lives.

An increasing amount of popular messaging apps, ranging from WeChat to Facebook Messenger, are tapping peer-to-peer payments in a bid to edge out singular mcommerce apps while offering real utility to individuals looking to streamline their communications and financial tasks. Consumers may now use these messaging vehicles to transfer funds across the globe without going through a bank and send money to friends after a night out.

“As Google's Jason Spero and others have said, mobile is for action,” said Jeff Hasen, founder of Seattle-based Gotta Mobilize and author of The Art of Mobile Persuasion. “P2P payments bring convenience that is universally sought.

“An estimate from Business Insider said that mobile P2P transactions could reach $86 billion in the U.S. by 2018,” he said. “And there is so much more upside for mobile devices given the fact that the global P2P payment market exceeds $1 trillion.

“The messaging apps are prime vehicles given their popularity and interest in further monetizing."

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"In life, it is not the most talented who wins – it’s the bravest."

By Robin Sharma.

MOBILE MARKETING NEWS

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Why Twitter is airlines’ default customer service tool

New research from Twitter shows users who received personal responses from airlines on the social network were more willing to recommend the company and shell out extra money for a ticket in the future, underscoring the social application’s cachet among travelers.

Twitter users send approximately 100,000 inquiries and concerns to major United States airline accounts each month, transforming the social hub into a de facto customer service vehicle. The social network’s recent study, done in conjunction with Applied Marketing Science, affirmed that customer interaction does indeed pay off, both literally and figuratively speaking.

“Given the continued growth and evolution of social media, I think any company concerned with its reputation should dedicate some portion of its customer relations expense to near-real-time customer interaction,” said Ryan Williams, vice president of travel at Millward Brown Digital. “I suspect Twitter is not the only social media channel brands have utilized to improve consumer perception.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Stop complaining about things you’re not willing to change."

By Billy Cox.       

G8APPZ; SMALL BUSINESS APP TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about a G8APPZ happy client sharing his view on Small Business App.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The fastest way to success is to replace bad habits with good habits.”

By Tom Ziglar.

MOBILE MARKETING NEWS

#mobilemarketing #application

Smile Train makes holiday grouches smile with humorous holiday carols

Non-profit Smile Train sends up holiday carols in a series of humorous, shareable mobile videos designed to bring out the giving spirit in holiday grumps.

The Grouchy Carols campaign comprises a mobile-optimized site where users can scroll through six different videos and share one with someone who may not be feeling in the holiday spirit. The campaign is also being promoted on social media as the nonprofit gears up to drive fundraising during the holiday season.

“The campaign provides a stellar mobile experience,” says Shuli Lowy, marketing director for mobile at Ping Mobile.

“From a creative standpoint, the landing page features appealing imagery, consistent color schemes, and simple text,” she said. “An aesthetically pleasing landing page is an important step towards getting consumers to read further.

“From a UX standpoint, the page features a scrollable flow, an intuitive layout, customizable features and easy social sharing tools.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Almost every successful person begins with two beliefs. The future can be better than the present and I have the power to make it so."

By Zig Ziglar.

MOBILE MARKETING NEWS

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Top trends across 2015’s award-winning mobile campaigns: report

In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.

Millward Brown teamed up with the Mobile Marketing Association to pinpoint the key mobile trends found across finalists for the MMA Smarties and Cannes Mobile Lions competitions. Key trends include the rise of virtual and augmented reality, how micro-video is being stitched into a longer narrative and social’s strength at super-charging interactivity.

“Overall I think there was an increased level of sophistication in the approach marketers were taking with their mobile strategies,” said Sheryl Daija, chief strategy officer at the MMA. “They were also being bolder with experimenting using formats like augmented reality to create more immersive experiences for their consumers.

QUOTE OF THE DAY

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"Yesterday is history. Tomorrow is your future. Today is your life. Live it."

By Billy Cox.

MOBILE MARKETING NEWS

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Emoji word of the year reflects importance of visual communication

The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.

The highly regarding dictionary manufacturer has designated the pictograph titled Face with Tears of Joy as the word of 2015, reflecting the significance visual imagery has in today’s culture. Marketers have been keen to tap into that, and must continue to do so by communicating with consumers through their language, leveraging emojis and other visual concepts.

“Oxford’s choice of an emoji as its ‘word’ of the year shows a lot about how we interact in 2015,” said Joe Cecin, president and chief operating officer at Nervve. “When it comes to mobile, this holds even more true as we are granted an entire keyboard of images to display emotions, activities, gestures, locations, and loyalties.

“When texting and posting on social media through mobile devices, we want to communicate as quickly and accurately as possible, and we are finding we can accomplish this by incorporating images into our language,” he said. “As mobile moves toward becoming consumers’ most utilized device, we are also seeing a shift in how we choose to communicate with each other.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Hardest times produce your greatest gifts."

By Robin Sharma.

G8APPZ: RESTAURANT MOBILE APP TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about a G8APPZ happy client sharing his view on Restaurant Mobile App.

QUOTE OF THE DAY

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"Nobody ever accomplished anything by thinking about it or talking about it. They took action and made it happen."

By Billy Cox.

MOBILE MARKETING NEWS

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Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership

In a reflection of how consumer packaged goods marketers are embracing a mix of mcommerce and new distribution methods to get closer to their customers, Coca-Cola has launched Sprite Zero in India exclusively on the Grofers grocery delivery application.

Consumers in Delhi, Gurgaon, Mumbai, Bengaluru and Hyderabad are able to purchase Sprite Zero on Grofers, with the app reportedly getting the product directly from Coca-Cola and delivering it to buyers. Between Nov. 21 and Dec. 5, the app will be the only place the beverage will be available as Coca-Cola looks to test market receptiveness to it before a broader roll out.

“Mobile is the device that is making this all happen,” said Lara Mehanna, general manager of U.S. and vice president of sales and business development at Sonata. “People are not waiting till they get home from work, on their way home from work, or on the weekends to do their grocery shopping or any shopping. 

“They need products, and they want them immediately,” she said. “Mobile plus commerce apps plus new distribution strategies are allowing all this to happen seamlessly and quickly. 

“It is more important to have a mobile presence as users are relying on their couple moments of idle time throughout the day to manage their own lives - and the mobile device allows them to do this.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Spend time doing things that matter.”

By Robin Sharma.

MOBILE MARKETING NEWS

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Sharing economy apps miss opportunity by overlooking moms: report

On-demand service and sharing economy applications are missing out on a significant revenue opportunity by not targeting mothers in advertising campaigns, with many claiming they are interested in, but unaware of, these companies, according to a new report.

BabyCenter’s report, US Mobile Mom 2015: The Sharing Economy reveals that services such as Uber, Rent-the-Runway and Handy are a good match for mothers whose schedules are jam-packed, with 60 to 70 percent of respondents interested in household chore help. However, moms are absent from current advertising for these brands, which is leaving the potential consumer base in the dark about these products, with about 2 out of 5 moms claiming they were not acquainted with sharing economy apps. 

“Sharing economy services are missing out on an ideal demo, moms,” said Julie Michaelson, head of global sales at BabyCenter. “A great number of those we surveyed said they would be interested in these types of services.

“In addition, those that have actually used one or more were quick to say that these on-demand apps help simplify their hectic daily lives,” she said. “While moms showed a clear interest in the concepts behind many of the sharing economy apps, our research showed that many moms, both in top DMAs and outside those areas, do not even know about the existence of the ones already in the marketplace.

“Our study spotlights a real disconnect and missed opportunity for these services to grow, one that could be rectified if these companies better marketed to moms.”

QUOTE OF THE DAY

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"Great things never came from comfort zones."

By Neil Patel.

MOBILE MARKETING NEWS

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Verizon celebrates Jingle Ball by quizzing Twitter users with emojis

Verizon is revolutionizing the classic game Charades and retaining its place as a key player in mobile innovation through a contest in which users must decode secret messages on Twitter.

As part of its iHeartRadio’s Jingle Ball sponsorship, Verizon is giving away free tickets to this week’s winner of its emoji-decode contest. The tech giant is announcing a winner from those who were able to decipher Twitter posts written only in emojis, depicting specific songs to coincide with the concert in an attempt to grab the attention of top 40 music fans.

"By illustrating a campaign around emoji’s and music, Verizon and IHeartMedia can successfully reach a wide array of young millennials who utilize emoji’s frequently on social media," said Guillaume Lelait, general manager at Fetch. "Four in 10 millennials would prefer to converse with emojis at times when it is accessible to them.

"Millennials also share songs across top music platforms frequently," he said. "Brands who are receptive to millennials communication practices and music preferences are gaining rewarding exposure and engagement."

Jingle Ball is iHeartRadio’s annual concert tour showcasing a wide range of the year's top musicians.

QUOTE OF THE DAY

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"Remember that we get what we settle for. So set audacious goals that evoke the fiery brilliance that resides within you."

By Robin Sharma.

MOBILE MARKETING NEWS

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Toyota delivers secret emoji for Twitter tailgate party fun

Toyota is pairing a secret emoji innovation on Twitter with a contest to band together sports team fans in a show of support.

The automaker is surprising Twitter users with a secret emoji, with sports fans using a curated hashtag seeing the exclusive emoji appear in their post to further celebrate the brand's sports campaign. The automaker is looking to excite consumers and sports fans with a unique innovation through the social media platform, as users will be surprised to see their tweets transform.

"It is no secret that emojis have become a prominent method of day-to-day interpersonal communication," said Florence Drakton, social media strategy and operations manager at Toyota Motor Sales, U.S.A."They also happen to be hugely impactful in the world of talking about sharing in the revelry of sports.

"It is important for us to be there with our fans through all of the moments that matter most to them - on the road, on the field and through their adventures," she said. "Toyota's FanMojis offers sports fans a fun way to express their enthusiasm and competitive spirit related to sports via Twitter and other social messaging feeds."

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"One small positive thought in the morning can change your entire day."

By Billy Cox.       

G8APPZ: DID YOU KNOW?

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about mobile apps.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Make a stop doing list so you delete the misuses of your oh so precious time.”

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.

Along with the release of the iPhone 6S came Apple’s 3D Touch, a new touch screen in which the device has the ability to detect pressure, allowing users to ‘peak’ or ‘pop’ into content. The tech is expected to soon be widely accepted, with marketers late to the game likely missing out on opportunities for added press and acknowledgement from Apple.

“Once 3D Touch is adopted across most applications, it will become an expected feature for consumers,” said Scott Michaels ,vice president of client engagement at ArcTouch App Development Studio. “So for marketers, the discussion is not about when to support the feature, but it is about how to best take advantage of it so that it helps meet their marketing goals.

“If you work quickly, and have this feature enabled before a crush of other new apps include it, then the opportunities for earned media increase as influencers look for anecdotes about real-world adoption to support their stories,” he said “If you are an early adopter, you are also more likely to get a nod from Apple in the App Store under a roundup such as Great Apps that use 3D Touch.

“It is an easy feature to add to an application. If you do not support 3D Touch, you are missing an opportunity and leaving money on the table.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"You can’t go wrong doing what’s right."

By Billy Cox.

MOBILE MARKETING NEWS

#mobilemarketing #application

NY Times’ VR play is publisher's most successful app launch

The New York Times’ new virtual reality application had more downloads in its first days of availability than any other app from the publisher at launch, pointing to the technology's significant potential for publishers.

The publication’s recent launch of its new film the Displaced was shot as a virtual reality experience and available only through a mobile app. The innovation prompted more downloads within the first weekend compared to any other NY Times app.

"With the stunning success of the NYT VR app and its overwhelmingly positive response on social media, we have proven that virtual reality is one of the most engaging forms of storytelling," said Andy Wright, senior vice president of advertising and publisher at The New York Times Magazine. 

"While The Times has led the way in advanced forms of storytelling for many years, virtual reality takes a few massive leaps ahead.

"Given the average time spent within the NYT VR app is close to 15 minutes, an unheard of metric for digital media, it is clear that this experience resonated with viewers," he said.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Stop managing your time. Start managing your focus."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Mondelez tries to overcome advertising aversion with engagement ads on Hulu

Mondelez is leaning into consumers’ objections to traditional advertising by leveraging Fox’s new engagement ads on Hulu on mobile devices, as well as desktop, for its Swedish Fish, Halls and Ritz brands.

Hulu viewers will be given an option to view frequent advertisements interspersed throughout Fox content or to engage with an interactive ad at the beginning of the program. Mondelez is the first brand to partner with the marketing feature, signifying the industry’s move to innovate within advertising in response to consumers’ aversion to ads and the rise of ad blocking.

"We are excited to be involved as one of the first brands in this partnership," said Farrah Bezner, Marketing Director for halls and candy at Mondelez International.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Don’t downgrade your dream to match your reality. Upgrade your faith to match your destiny."

By Billy Cox.

MOBILE MARKETING NEWS

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Enterprise recognizes technology-driven disruption as biggest threat: IBM

As disruptive innovations from outside competition become more commonplace, C-level executives have taken notice and, for the first time, recognize “uberization” as the biggest competitive threat, according to a new report from IBM.

The report, Redefining Boundaries: Insights from the Global C-suite Study, found that disruptive innovation is often driven by an integration of mobile technology, cloud computing and other technologies. A key takeaway is that one of the biggest threats to enterprise businesses today is an up-and-comer that has not necessarily been identified as a competitor yet and often comes from outside the industry.

“Uberization is about industry disruption,” said Linda Ban, director of the global C-suite study for the IBM Institute for Business Value. “The competitive arena is experiencing colossal upheavals, as new rivals from adjacent industries and digital upstarts jointly challenge the incumbent players.

“These assailants are capitalizing on cloud computing, mobile solutions and other such technologies to straddle the boundaries between sectors, develop radically different business models and cut out established providers,” she said. “They're ‘exploding the market.’

“An example in the mobile industry would be WhatsApp.”

IBM surveyed 5,247 business leaders from 21 industries in more than 70 countries for the report.

QUOTE OF THE DAY

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"The purpose of life is not to get. The main aim of life is to grow, and to give."

By Robin Sharma.            

G8APPZ: MOBILE APPS FOR DENTIST

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about building mobile apps for dentist

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Stars can’t shine without darkness."

By Billy Cox.

MOBILE MARKETING NEWS

#mobilemarketing #application

Why mobile marketers must accept ad-blocking before they conquer it

As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small-screen devices.

Ad-blocking platforms may actually improve site performance and reduce distraction for some users, which could lead brands to focus their efforts on providing a better mobile site experience. While some agencies’ mobile advertising budgets may shift slightly, marketers should ultimately hone in on their target audience’s interests to ensure that their ads are native, contextual and relevant instead of spam-like.

“First off, it is important for marketers to recognize and accept that ad avoidance has been around forever; people learn to ignore ads and skip them, just think about DVRs and how they changed television dynamics,” said Michael Becker, managing partner at mCordis, San Francisco. “So the first method agencies and their clients should embrace is acceptance.

“Trendera recently reported that, across gender and age, roughly 40 percent of U.S. teens and adult Internet users have deployed ad blockers on their devices,” he said. “Fractl and Moz remarked that this number can be as high as 63 percent among millennials.

“Once we accept that the ad model needs to change, due to consumer demand, the second method the agency and client should embrace is to put the customer first and the customer's needs rather than themselves and their own needs first. Marketers must focus on being of value and intimately understanding an individual's journey and then present themselves in this journey with the intent of being of value at every moment of truth.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"All change is hard at first, messy in the middle and gorgeous at the end."

By Robin Sharma.