Top trends across 2015’s
award-winning mobile campaigns: report
In an analysis of 2015’s
award-winning mobile marketing campaigns, Millward Brown and the Mobile
Marketing Association found that the best efforts tended to embrace mobile
innovation and immersive experiences to connect with audiences on a deeper
level.
Millward Brown teamed up with the
Mobile Marketing Association to pinpoint the key mobile trends found across
finalists for the MMA Smarties and Cannes Mobile Lions competitions. Key trends
include the rise of virtual and augmented reality, how micro-video is being
stitched into a longer narrative and social’s strength at super-charging
interactivity.
“Overall I think there was an
increased level of sophistication in the approach marketers were taking with
their mobile strategies,” said Sheryl Daija, chief strategy officer at the MMA.
“They were also being bolder with experimenting using formats like augmented
reality to create more immersive experiences for their consumers.
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