MOBILE MARKETING NEWS

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Written technology

The app allows users to capture up to 50 square Post-it notes at once. Users can organize their notes in their own ways and can group sets of ideas on individual grids.

Users can also combine their separate boards and collect and combine ideas from multiple uploads. 

The app supports various Microsoft Office programs including PowerPoint and Excel as well as Dropbox and PDF.

Post-it Plus allows for group collaboration, and users can arrange, add and build on ideas.

Though its collaborative efforts could be matched by Google Docs, Post-its offers a creative and colorful experience for its brand that cannot be remade.

No matter the number of available digital services, consumers are likely to always find a productive use from Post-its.

QUOTE OF THE DAY

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"Big shots are only little shots who keep shooting."

By Christopher Morley.

MOBILE MARKETING NEWS

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3M’s Post-it app creates remote access for business parties

3M is digitizing its strong physical presence with the release of a mobile application, allowing users to capture images of their Post-it notes and share with friends or business colleagues.

By combining physical with digital, 3M responds to a technologically driven world that desires the integration of both as one. Post-its, an office staple for decades, is likely aiming to remain relevant through innovating mobile capabilities.

“With the many ways to collaborate on analog and digital platforms, the Post-it Plus app offers a unique way to capture important thoughts, work sessions, project maps and more on Post-it notes when you need paper, and the ability to share ideas and continue working with others from any device, anywhere, when you need digital,” said Paul Kim, vice president and general manager of stationery and office supplies at 3M, New York.

“Users benefit from both the flexibility of paper and accessibility of technology with the same simple, intuitive Post-it note experience and now the ability to instantly capture, share, organize and build upon those ideas digitally, eliminating time spent transcribing and keeping team momentum going,” he said.

QUOTE OF THE DAY

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"Do not wait to strike till the iron is hot; but make it hot by striking."

By William Butler Yeats.

MOBILE MARKETING NEWS

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Mobile Marketing 2012—Are You Ready?(Part 5)

Be Social-Savvy

A comScore report found that 72 million Americans accessed social media from their mobile devices during the month of August 2011 alone. Even more telling is the fact that 50 percent of these users are social networking on a daily basis from their mobile devices. When it comes to incorporating mobile into your social strategy, here are a few things to keep in mind:

Mobile Web: While both Facebook and Twitter have apps for the iPhone, Android, and BlackBerry, the majority of their mobile traffic comes from a mobile browser rather than a device-specific app. 

Looking at some sample numbers for Facebook, 57 percent of mobile posts are made from the mobile Web site (m.facebook.com), while all apps combined contribute 43 percent.

Women rule social media: With the exception of LinkedIn, women are the dominant users of the top 10 social networks on both mobile and desktop. Give women credible things to care about and share with their broader social network.

Help people share the love: A clean and consistent URL structure will help people share your links across platforms. Don’t underestimate the importance of client detection technology, which intelligently serves up a mobile site to mobile users and a desktop site to desktop users.”

Get ready for mobile and your mobile marketing program now.  It promises to pay off in big dividends for those who are prepared.

QUOTE OF THE DAY

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"Without hard work, nothing grows but weeds."

By Gordon B. Hinckley.

G8APPZ; TAKE YOUR BUSINESS ONLINE TODAY

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G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about how TO TAKE YOUR BUSINESS ONLINE TODAY.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Do something wonderful, people may imitate it."

By Albert Schweitzer.

MOBILE MARKETING NEWS

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Mobile Marketing 2012—Are You Ready? (Part 4)

ComScore found that while Web-based email declined significantly throughout 2010, mobile email surged 36 percent from the prior year. To cater to these mobile users, follow the best mobile usability and accessibility rules:

Short wins. Smartphone screens are small, and each line is valuable. Be brief and get your message as high up in the email as possible.

Focus on the subject and sender name. In the mobile world, there’s little or no preview pane to see the message body. As a result, a message’s subject and sender name take center stage. Choose a recognizable name for the “from” field and use your subject line as effectively as possible (keep it less than 30 characters).

Consider plain text. As marketers, we want to make things pretty and opt for HTML. However, this practice falls flat in many situations on mobile devices. Consider sending plain text email, particularly for anything that must get into people’s hands, such as account activations, password retrievals, and alerts.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Without hard work, nothing grows but weeds."

By Gordon B. Hinckley.

MOBILE MARKETING NEWS

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Mobile Marketing 2012—Are You Ready? (Part 2)

-Locality: People on mobile devices are seeking things around them; anywhere between 20 percent and 53 percent of mobile searches have a local intent. If you’ve got local content or content that can be localized, optimize it for mobile.

-Task-focused: The average keyword mobile search on Android and iPhone is roughly double the average length of a desktop search. Why? Because mobile searchers are task-focused and seeking specific things. When presenting information as the result of a search, offer more specific information to your mobile users.

-Time of day: Google reports that mobile search volumes increase throughout the day and peak at 8 or 9 p.m., while desktop search volume mirrors hours spent at work.

-Spelling mistakes: Not surprisingly, mobile searchers are more prone to misspellings than desktop searchers. Including common misspellings in your SEO campaigns can be a great, untapped source of new traffic.

QUOTE OF THE DAY

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"Change your life today. Don’t gamble on the future, act now, without delay."

By J. Simone de Beauvoir.

MOBILE MARKETING NEWS

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Mobile Marketing 2012—Are You Ready?

Have you figured out your mobile marketing program yet?

If you have any kind of analytics installed in your website, you may have noticed that more and more of your Web traffic is coming from mobile devices.  And it’s just going to keep on increasing.

Mobile marketing is big. And it is here to stay.

But what is the best way to cater to your mobile visitors?

Here are some tips:

“Mobile Search: Give Them What They’re Looking For

Desktop search may still dominate the overall search market, but mobile search represents a new frontier. It is widely accepted that 10 percent to 15 percent of searches today are from mobile devices.

Whether you’re running a multimillion-dollar pay-per-click campaign on AdWords or optimizing for organic search traffic and inbound leads, here are a few things you should know about the areas where desktop and mobile differ.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If you can dream it, you can do it."

By Walt  Disney.

G8APPZ: MOBILE APPS TO PROMOTE YOUR BUSINESS

#mobilemarketing #video

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about how G8appz PROMOTE YOUR BUSINESS.

QUOTE OF THE DAY

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"The key is to keep company only with people who uplift you, whose presence calls forth your best."

By Epictetus.

MOBILE MARKETING NEWS

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How to Make Sure Your Mobile Marketing Is On Track (Part 4)

4. Flaw: Employing Old World, Unidirectional Strategies

Effective consumer engagement can no longer take a unidirectional mindset. Today’s digital natives are constantly presented with a dizzying array of branded digital touchpoints. They are expecting consistent yet unique communication and brand message.

Brands are now challenged to become adept transmedia storytellers, to create a message that syncs with the communication medium in which it’s delivered. Brands must move beyond simply marketing to people but, instead, must master marketing to a context that is determined by device or platform. They must consider the specific medium which they choose to engage.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"You are never too old to set another goal or to dream a new dream."

By C. S. Lewis.

MOBILE MARKETING NEWS

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How to Make Sure Your Mobile Marketing Is On Track (Part 3)

3. Flaw: Ignoring the Power of Contextual Relevance

The mobile medium represents the most powerful mechanism for delivering contextually relevant, consumer-brand marketing communications. To take advantage of its unique capabilities, however, successful marketing strategies must evolve alongside these communicating customers. The digital natives of today’s hyper-connected world seek contextual relevance when engaging with brands. Their experiences are defined not only by the message itself, but by the context in which the message is presented.

Marketers who effectively tackle today’s mobile variables will provide consumers with unique experiences that are differentiated, highly relevant and intensely personal. Only then will we collectively realize the power and influence of marketing in the moment.

QUOTE OF THE DAY

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"Do you want to know who you are? Don’t ask. Act! Action will delineate and define you."

By Thomas Jefferson.

MOBILE MARKETING NEWS

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How to Make Sure Your Mobile Marketing Is On Track (Part 2)

2. Flaw: Treating Connected Consumers as Stationary Targets

Mobile consumers are moving targets; therefore, marketers must consider the variability of exchange. Where is the consumer right now? What is she interested in? How can I compel her to visit my store location? What can I reward her with to increase her loyalty to the brand? What can I do to make her feel included? How can I use the medium to make her encounter the brand more efficiently? What experience can I provide to her that she would feel compelled to share? When viewed through this lens, the possibilities for engaging consumers are limited only to the imagination and ingenuity of the brand.

QUOTE OF THE DAY

#quoteoftheday #forex

"When god blesses you financially, don’t raise your standard of living. Raise your standard of giving."

By Mark Batterson.

MOBILE MARKETING NEWS

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How to Make Sure Your Mobile Marketing Is On Track

Mobile marketing is new for so many of us. Unfortunately, in these early days, this means many of us are making mistakes.

Here is a great article which talks about the 5 biggest mistakes many marketers make when it comes to mobile:

“1. Flaw: De-Emphasizing the Unique Nature of the Medium

Although they share a common infrastructure, mobile is not the traditional web. In fact, the two have few equivalents in the stationary web world. The stationary web is exactly that – inactive. With that said, why would mobile design, which should be focused on creating an experience unique to those who are actively on-the-go, be constructed with an inactive model in mind?

Mobile events are inherently transitive in nature. The different elements of the medium — constant connectivity, location awareness, personalization and social connection — add affinity to consumer/brand interactions and empower the medium uniquely as an events-driven interface. These features form the foundation for consumer interaction — a tight, relevant orchestration of branded communications among increasingly interconnected brand advocates.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Pursue one great decisive aim with force and determination."

By Carl Von Clausewitz.

G8APPZ: RESTAURANT MARKETING

#mobilemarketing #video

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about G8appz RESTAURANT MARKETING.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"There are no secrets to success. It is the result of preparation, hard work and learning from failure."

By Collin Powell.

MOBILE MARKETING NEWS

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Tracking capabilities

Don’t forget to add tracking capabilities into your mobile marketing! Just because the screen is smaller, doesn’t mean it is less important. Add tracking extensions to the hyperlinks you are using in mobile marketing campaigns and look into various mobile services that offer robust tracking capabilities for a plethora of mobile tactics.

If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people, and may forget what they had wanted to do without a reminder from you.

When developing content for mobile marketing, be sure that you portray a sense of urgency along with a reason for your customer to perform at least some type of action. This is important because the fear of missing out on something special is one of the best sales techniques in existence. Also, without an action for the customer to take part in, you are failing to bring in any immediate business.

QUOTE OF THE DAY

#quoteoftheday #forex

"Ships in harbour are safe, but that’s not what ships are built for."

By John Shedd.

MOBILE MARKETING NEWS

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Utilize mobile search engine optimization

A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures.

In addition, many devices tailor search results by location, so be sure to include location-specific web pages. Make people who signed up to your mobile campaign special. Send them discounts and offers that will be available to this group only. This will encourage them to keep opening your messages, and perhaps attract new people towards your mobile marketing campaign. Make sure these special offers are relevant to the interests of the group you are targeting.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"In order to succeed, we must first believe that we can."

By Nikos Kazanizakis.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"No matter what people tell you, words and ideas can change the world."

By Robin Williams.

G8APPZ; RESTAURANT MARKETING

#mobilemarketing #video

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about G8appz RESTAURANT MARKETING.

https://www.youtube.com/watch?v=FIx8GXTWCSg

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Good things come to those who believe, better things come to those who are patient and the best things come to those who don’t give up."

By Unknown Author.

MOBILE MARKETING NEWS

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Texting translators online

There are some great texting translators online which can help with this. Before you launch your mobile marketing campaign, it is important to conduct a test to make sure that everything runs like it should.

Before you launch your mobile marketing campaign, it is important to conduct a test to make sure that everything runs like it should. Find some friends or family that all have different phones to be your testers and send them texts. Have them give you feedback on how everything looked and if it was quick and to the point.

Customers will not always know what abbreviations stand for, and using all caps to convey a message makes it difficult to read. It is also considered shouting in some cyber-circles. Do not use text abbreviations in your mobile marketing message. While it is acceptable for person to person communication, it looks unprofessional coming from a business. However, it is acceptable to use all caps in your call to action.

QUOTE OF THE DAY

#quoteoftheday #forex

"I believe that every single day people are offered the chance to make the best possible decision about everything they do."

By Paulo Coelho.