How to Make Sure Your Mobile Marketing Is On Track
Mobile marketing is new for so many of us. Unfortunately, in
these early days, this means many of us are making mistakes.
Here is a great article which talks about the 5 biggest
mistakes many marketers make when it comes to mobile:
“1. Flaw: De-Emphasizing the Unique Nature of the Medium
Although they share a common infrastructure, mobile is not
the traditional web. In fact, the two have few equivalents in the stationary
web world. The stationary web is exactly that – inactive. With that said, why
would mobile design, which should be focused on creating an experience unique
to those who are actively on-the-go, be constructed with an inactive model in
mind?
Mobile events are inherently transitive in nature. The
different elements of the medium — constant connectivity, location awareness,
personalization and social connection — add affinity to consumer/brand
interactions and empower the medium uniquely as an events-driven interface.
These features form the foundation for consumer interaction — a tight, relevant
orchestration of branded communications among increasingly interconnected brand
advocates.
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