3M’s Post-it app creates remote
access for business parties
3M is digitizing its strong
physical presence with the release of a mobile application, allowing users to
capture images of their Post-it notes and share with friends or business
colleagues.
By combining physical with
digital, 3M responds to a technologically driven world that desires the integration
of both as one. Post-its, an office staple for decades, is likely aiming to
remain relevant through innovating mobile capabilities.
“With the many ways to collaborate
on analog and digital platforms, the Post-it Plus app offers a unique way to
capture important thoughts, work sessions, project maps and more on Post-it
notes when you need paper, and the ability to share ideas and continue working
with others from any device, anywhere, when you need digital,” said Paul Kim,
vice president and general manager of stationery and office supplies at 3M, New
York.
“Users benefit from both the
flexibility of paper and accessibility of technology with the same simple,
intuitive Post-it note experience and now the ability to instantly capture,
share, organize and build upon those ideas digitally, eliminating time spent
transcribing and keeping team momentum going,” he said.
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