Mobile Marketing 2012—Are You Ready?(Part 5)
Be Social-Savvy
A comScore report found that 72 million Americans accessed
social media from their mobile devices during the month of August 2011 alone.
Even more telling is the fact that 50 percent of these users are social
networking on a daily basis from their mobile devices. When it comes to
incorporating mobile into your social strategy, here are a few things to keep in
mind:
Mobile Web: While both Facebook and Twitter have apps for
the iPhone, Android, and BlackBerry, the majority of their mobile traffic comes
from a mobile browser rather than a device-specific app.
Looking at some sample
numbers for Facebook, 57 percent of mobile posts are made from the mobile Web
site (m.facebook.com), while all apps combined contribute 43 percent.
Women rule social media: With the exception of LinkedIn,
women are the dominant users of the top 10 social networks on both mobile and
desktop. Give women credible things to care about and share with their broader
social network.
Help people share the love: A clean and consistent URL
structure will help people share your links across platforms. Don’t
underestimate the importance of client detection technology, which
intelligently serves up a mobile site to mobile users and a desktop site to
desktop users.”
Get ready for mobile and your mobile marketing program
now. It promises to pay off in big
dividends for those who are prepared.
No comments:
Post a Comment