Smile Train makes holiday
grouches smile with humorous holiday carols
Non-profit Smile Train sends up
holiday carols in a series of humorous, shareable mobile videos designed to
bring out the giving spirit in holiday grumps.
The Grouchy Carols campaign
comprises a mobile-optimized site where users can scroll through six different
videos and share one with someone who may not be feeling in the holiday spirit.
The campaign is also being promoted on social media as the nonprofit gears up
to drive fundraising during the holiday season.
“The campaign provides a stellar
mobile experience,” says Shuli Lowy, marketing director for mobile at Ping
Mobile.
“From a creative standpoint, the
landing page features appealing imagery, consistent color schemes, and simple
text,” she said. “An aesthetically pleasing landing page is an important step
towards getting consumers to read further.
“From a UX standpoint, the page
features a scrollable flow, an intuitive layout, customizable features and easy
social sharing tools.”
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