Marketers need to tap into
Apple’s 3D Touch now while it is still new, as the feature will eventually
become a staple for consumers and the possibilities to connect and increase
revenue are extensive.
Along with the release of the
iPhone 6S came Apple’s 3D Touch, a new touch screen in which the device has the
ability to detect pressure, allowing users to ‘peak’ or ‘pop’ into content. The
tech is expected to soon be widely accepted, with marketers late to the game
likely missing out on opportunities for added press and acknowledgement from
Apple.
“Once 3D Touch is adopted across
most applications, it will become an expected feature for consumers,” said
Scott Michaels ,vice president of client engagement at ArcTouch App Development
Studio. “So for marketers, the discussion is not about when to support the
feature, but it is about how to best take advantage of it so that it helps meet
their marketing goals.
“If you work quickly, and have
this feature enabled before a crush of other new apps include it, then the
opportunities for earned media increase as influencers look for anecdotes about
real-world adoption to support their stories,” he said “If you are an early adopter,
you are also more likely to get a nod from Apple in the App Store under a
roundup such as Great Apps that use 3D Touch.
“It is an easy feature to add to
an application. If you do not support 3D Touch, you are missing an opportunity
and leaving money on the table.”
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