Verizon celebrates Jingle Ball by quizzing Twitter users
with emojis
Verizon is revolutionizing the classic game Charades and
retaining its place as a key player in mobile innovation through a contest in
which users must decode secret messages on Twitter.
As part of its iHeartRadio’s Jingle Ball sponsorship,
Verizon is giving away free tickets to this week’s winner of its emoji-decode
contest. The tech giant is announcing a winner from those who were able to
decipher Twitter posts written only in emojis, depicting specific songs to
coincide with the concert in an attempt to grab the attention of top 40 music
fans.
"By illustrating a campaign around emoji’s and music,
Verizon and IHeartMedia can successfully reach a wide array of young
millennials who utilize emoji’s frequently on social media," said
Guillaume Lelait, general manager at Fetch. "Four in 10 millennials would
prefer to converse with emojis at times when it is accessible to them.
"Millennials also share songs across top music
platforms frequently," he said. "Brands who are receptive to
millennials communication practices and music preferences are gaining rewarding
exposure and engagement."
Jingle Ball is iHeartRadio’s annual concert tour showcasing
a wide range of the year's top musicians.
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