Emoji word of the year reflects
importance of visual communication
The Oxford Dictionary has named an
emoji as the official word of the year, revealing a major shift in consumer
behavior towards mobile and visual communication, which is likely to incite
more marketers to incorporate imagery in their messaging.
The highly regarding dictionary
manufacturer has designated the pictograph titled Face with Tears of Joy as the
word of 2015, reflecting the significance visual imagery has in today’s
culture. Marketers have been keen to tap into that, and must continue to do so
by communicating with consumers through their language, leveraging emojis and
other visual concepts.
“Oxford’s choice of an emoji as
its ‘word’ of the year shows a lot about how we interact in 2015,” said Joe
Cecin, president and chief operating officer at Nervve. “When it comes to
mobile, this holds even more true as we are granted an entire keyboard of
images to display emotions, activities, gestures, locations, and loyalties.
“When texting and posting on
social media through mobile devices, we want to communicate as quickly and
accurately as possible, and we are finding we can accomplish this by
incorporating images into our language,” he said. “As mobile moves toward
becoming consumers’ most utilized device, we are also seeing a shift in how we
choose to communicate with each other.”
No comments:
Post a Comment