Mondelez tries to overcome advertising aversion with
engagement ads on Hulu
Mondelez is leaning into consumers’ objections to
traditional advertising by leveraging Fox’s new engagement ads on Hulu on
mobile devices, as well as desktop, for its Swedish Fish, Halls and Ritz
brands.
Hulu viewers will be given an option to view frequent
advertisements interspersed throughout Fox content or to engage with an
interactive ad at the beginning of the program. Mondelez is the first brand to
partner with the marketing feature, signifying the industry’s move to innovate
within advertising in response to consumers’ aversion to ads and the rise of ad
blocking.
"We are excited to be involved as one of the first
brands in this partnership," said Farrah Bezner, Marketing Director for
halls and candy at Mondelez International.
No comments:
Post a Comment