Virtual reality gains with
marketers following wider availability via Facebook, YouTube
Since Facebook and YouTube
introduced 360-video along with hardware devices from Google, Samsung and
Microsoft, marketers are stepping up efforts to leverage virtual reality to
connect with consumers, showing the technology's potential beyond gaming.
Virtual reality was originally
thought to be a huge innovation within the video game industry, but brands have
unlocked its potential for marketing through various video and interactive
experiences. Mobile creates a huge potential in terms of technology and optimization
to develop virtual reality experiences and now that the innovation is more
accessible for brands, we are seeing more and more usage of virtual reality.
“Brands are starting to see
virtual reality as a powerful marketing tool, enabling consumers to better
interact with a brand and experience a product or service before
purchase," said Endri Tolka, co-founder and COO of YouVisit. "The
growing popularity of VR has a lot to do with the tool’s ability to create a
strong emotional bond with consumers.
"For the past several years,
brands have relied on social media to cultivate this bond, but are now finding
it difficult to rise above the static," he said. "Through early VR
adoption, brands have realized they can create these emotional bonds, while also
differentiating themselves from their competitors.
"Additionally, now that
Facebook and YouTube support 360-degree VR experiences, brands have more
incentive to adopt this new technology.”
No comments:
Post a Comment