Enterprise recognizes technology-driven disruption as
biggest threat: IBM
As disruptive innovations from outside competition become
more commonplace, C-level executives have taken notice and, for the first time,
recognize “uberization” as the biggest competitive threat, according to a new
report from IBM.
The report, Redefining Boundaries: Insights from the Global
C-suite Study, found that disruptive innovation is often driven by an
integration of mobile technology, cloud computing and other technologies. A key
takeaway is that one of the biggest threats to enterprise businesses today is
an up-and-comer that has not necessarily been identified as a competitor yet
and often comes from outside the industry.
“Uberization is about industry disruption,” said Linda Ban,
director of the global C-suite study for the IBM Institute for Business Value.
“The competitive arena is experiencing colossal upheavals, as new rivals from
adjacent industries and digital upstarts jointly challenge the incumbent
players.
“These assailants are capitalizing on cloud computing,
mobile solutions and other such technologies to straddle the boundaries between
sectors, develop radically different business models and cut out established
providers,” she said. “They're ‘exploding the market.’
“An example in the mobile industry would be WhatsApp.”
IBM surveyed 5,247 business leaders from 21 industries in
more than 70 countries for the report.
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