Comedy Central’s Broad City
fast-forwards audience engagement via GIF keyboard
In a reflection of the latest
trend surrounding messaging platforms, Comedy Central’s Broad City is enabling
viewers to download a mobile keyboard featuring GIFs of the show’s outgoing
cast, driving excitement among audiences even after episodes air.
The Broad City keyboard campaign
is powered by mobile messaging platform Snaps, which entered into a partnership
with GIF aggregator site Giphy just last week. Snaps will allow its platform
customers to continue long-lasting consumer engagement by adding GIFs into
their keyboards, a new capability that will likely resonate with mobile savvy
millennials.
“Broad City is a perfect
candidate for a branded keyboard,” said Christian Brucculeri, CEO of Snaps.
“The show has a core audience of engaged fans and perfect content to use in
mobile messaging – it's timely, funny, and infinitely shareable.
“In addition, Comedy Central has
had tremendous success in the past with its keyboard because it’s one of the
most innovative companies in the market in terms of social strategy. It has
seen millions of shares in messaging, and its strategy of updating content
every week around new episodes helps drive even more engagement.”
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