Mobile M&As increase 35pc on
wave of branded content interest: report
The number of mobile-related
merger and acquisition deals rose 35 percent during the first quarter of 2016
as businesses looked to beef up capabilities related to mobile distribution of
branded content, analytics and machine learning, according to a new report from
Berkery Noyes.
The pace of growth in the mobile
segment outpaced the overall online space, where deal volume increased 12
percent for a total of 716 transactions. Interest in cloud computing remained
strong with SaaS and cloud the most active segment, gaining 20 percent in deal
volume in the first quarter and representing 30 percent of aggregate volume
year-to-date.
“We expect this momentum to carry
on throughout the rest of the year,” said Vineet Asthana, managing director at
Berkery Noyes.
“The focus will be on building
products and tools to distribute branded content while maintaining a heavy
focus on analytics and machine learning tools,” he said.
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