Kate Spade brings high-quality
streaming to Facebook Live for runway show
Apparel and accessories designer
Kate Spade wants to innovate the live streaming field by taking a high-quality
approach to its NYFW runway show airing on Facebook Live.
Facebook fans of Kate Spade will
have a front row ticket to this season’s fashion show, taking place today during
New York Fashion Week. The brand is ramping up the video and audio quality of
the feed to further expand its streaming capabilities, which is a departure
from past formats known for a more amateur impression.
“Live streaming commands
attention by creating a sense of urgency,” said Dan Ragan, co-founder of
Applause, the developer behind the stream. “If you want to engage with a brand
or influencer in the moment, you either tune-in now or forfeit that opportunity
forever.
“In a crowded media landscape,
content that commands your attention now wins every time,” he said.
No comments:
Post a Comment