Opera tries to translate mobile
advertising growth to Chinese market
With Opera Mediaworks’ mobile
advertising business up 41 percent year-over-year and video – one area of focus
– a growing trend, the platform’s parent company is considering a $1.2 billion
acquisition offer from a consortium of Chinese companies.
Opera ASA, parent company to Opera
Mediaworks and Web browser Opera, has received an acquisition offer from a
consortium of Chinese Internet companies, including Qihoo 360 Software and
Kunlun, a mobile app and games firm, as well as two investment funds. The deal,
if it happens, could support Opera’s aspirations to be a leading browser and
advertising player in the global marketplace.
“This is a huge opportunity to
become embedded in the most popular apps in China if the funds carry real
weight in their introductions and relationships then this is a massive
opportunity for Opera,” said Paul Berry, founder and CEO of Rebel Mouse.
“There will be obvious challenges
in being a foreign company working in China but this could change the flavor of
that and be a rocket ship for Opera,” he said.
No comments:
Post a Comment