Smart devices redefine the art of
buying and selling a home
As the Internet of Things
permeates more homes, potential buyers increasingly expect mobile-enabled
connected devices to be included, prompting the real estate industry to forge
partnerships with smart technology providers.
The omnipresence of smartphones
has led to the growing expectation that most portable devices should offer
Wi-Fi connectivity, a belief that includes objects such as remote controls,
thermostats and door locks. Several real estate brands have already entered
into partnerships with smart home technology marketers, in a bid to provide
their selling agents with more ammunition to close sales and entice
mobile-savvy buyers.
“Without a doubt, companies must concentrate
on leveraging and illustrating the potential of the smart home to attract and
inspire potential buyers,” said Michael Becker, managing partner at mCordis.
“Smart homes are a mega trend that will change the fabric of society and
commerce over the next decade. People are connected, and as these connections
increase, the technology shall be receded into the background, and the higher
value-added expectations from the services – event triggers, synchronization of
digital and physical experiences, predictive support and coaching – that feed
into homes shall take a forefront position.
“Every home with a smartphone has
connectivity in it,” he said. “By 2020, it is expected that 24 million
connected smart homes will exist, homes where connected devices are funneling
through a centralized hub for the management and coordination of connected
services.
“Samsung has committed that all
its devices will be connected over the next five years, as has Under
Armour. Real estate companies must stay
on the forefront of this trends, which includes building connected competencies
(people, processes and technology), as well as forging new partnerships.”
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