Tuesday, July 1, 2014

MOBILE MARKETING NEWS


Some ideas of how to check how your business measures up in the mobile world

Check in with Google Analytics to see how much of your website traffic is coming in from a mobile device.  It’s probably a lot higher than you realized.  Compare it to last year if possible to see the percentage increase.

Check out your website on several different mobile and tablet devices.  Does your website represent you appropriately on a smaller device or is there some work to be done?  Is it easy to use?  Easy to click and navigate?

Get Found – Make sure people can easily find your address as soon as they Google you.  This is especially important if you are a brick and mortar business.  Log on to Google Places and the like and claim your listing or improve your listing.

Review Your Business Reviews -  Find out what people are saying about you on Yelp and other online review sites.  Check it out from your phone to get a quick snapshot.  Take these reviews seriously and think about how you can either: a) boost customer feedback if needed or b) utilize already 5-star reviews to drive more loyalty and word-of-mouth referrals.


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