Fashion forward
Department store chain Kohl’s is another brand leveraging
mobile video in an attempt to reach a young audience and promote its new junior
fashion line called S.o. R.a.d.
To accompany the fashion line, Kohl’s has teamed with media
company AwesomenessTV to launch a four season YouTube series featuring top teen
influencers called Life’s S.o. R.a.d. The film series will not only aim to
provide a source of entertainment for the target audience but will also
showcase details of the line, drawing in Generation Zers and directing them
in-store and online to check out the clothing items further.
The first couple of episodes have walked viewers through an
introduction of the collaboration between Kohl’s and Awesomeness TV actresses
Lia Marie Johnson and Amanda Steele, who will be incorporating their individual
styles into the creation of clothing pieces for the collection.
No comments:
Post a Comment