Monday, November 10, 2014

MOBILE MARKETING NEWS


New leaders helm Women in Wireless as growth agenda is set

New leadership takes charge of Women in Wireless, a 10,000-member nonprofit organization that seeks to empower and develop women leaders in mobile and digital media.

Aurelie Guerrieri, founder/CEO of boutique online and mobile consultancy Akila One, and Emily McInerney, director of marketing at mobile app-tech and monetization specialist Tapjoy, have been elected co-presidents of Women in Wireless. They succeed Diana Epstein, senior account executive at cross-device targeting and attribution specialist Drawbridge, and Kristine van Dillen Newman, vice president for global accounts at mobile marketing firm Soli.

“We are taking the reins at a crucial time for Women in Wireless,” Ms. Guerrieri said. “The organization has grown extraordinarily rapidly from a seed to a real structure that is now ready to deepen and expand its impact on women in the mobile and digital space worldwide.”
Spurring growth seems to be the dominant theme for the new leaders.

“Three years ago, Women in Wireless was a 500-member upstart,” Ms. McInerney said. “Today, we have 10,000 members and nine active chapters in the U.S. and abroad. I feel really proud to have contributed to such an amazing expansion.

“This year, under Kristine Newman's and Diana Epstein's leadership, we have also achieved financial stability, and have rolled out many processed and toolkits that will serve as foundation as we further scale,” she said.


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