Uber driving local commerce, boosting mobile presence
through YP app
Uber is continuing to build its presence in the mobile
marketplace by allowing consumers to order rides to businesses in their area
from the YP local search mobile application, meeting accelerated demand for
integration of mobile functionality and service.
Uber’s first integration with a local search site shortens
the time between searching for a local business such as a hardware store or a
movie theater and getting there to make a purchase. The partnership points to
the power of mobile to generate more in-store traffic for local merchants by
bridging the gap between online research and in-store commerce.
“YP is Uber’s first deal with a local search leader,” said
Darren Clark, chief technology officer at YP, an online advertising company and
directory publisher based in Tucker, GA. “It enables a win-win situation that
creates both a more immersive, convenient, and seamless YP experience for
consumers and supports the continued growth and success of local businesses and
Uber’s growing workforce.”
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