Top 10 mobile marketing trends
for 2016
The tricky part with most predictions
is not so much in the “what,” which you can usually get a good sense of well
before it actually arrives, but in the “when,” which is far harder to
accurately divine.
We all know mobile wallets are eventually going to replace
credit cards: Is this year the tipping point?
And yet, given the sheer excess
of potential afforded by having a connected, contextual platform sitting in
your pocket, you can just as easily get surprised by something you could never
have seen coming, by definition almost impossible to predict. To wit:
360-degree videos for example were a pretty great example of that.
Last year was arguably the year
that mobile’s dominance over desktop became a fait accompli for everyone.
More than 50 percent of Google
search queries worldwide were done using mobile phones. In the United States,
consumers spent more time interacting with their applications than they did
watching television. Nearly 80 percent of Facebook’s third-quarter revenues
came from mobile ads. Google rolled out its “MobileGeddon” ranking algorithm
that penalized non-mobile optimized Web sites, making mobile-first design a
must have for all.
This year is expected to be
equally epic for mobile.
There will be 2 billion
smartphone users worldwide next year. According to eMarketer, the global mobile
advertising market will account for more than 50 percent of all digital ad
expenditure for the first time and cross more than a cool $100 billion in
spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.
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