Mobile Marketing Best Practice in the year 2013
Mobile Marketing Best Practice in the year 2013 related news
article includes many valuable information. Guidelines & Best Practices,
guidelines are intended to cover the measurement and disclosures related to
dynamic, in-application advertisements that appear on mobile devices. These
guidelines are not intended at this time to cover the following: hard-coded
advertising, or sponsorships or advertising in a non-mobile environment (the
nature of the environment generally can be determined based on the operating
system used to access the advertisement).
This document is principally applicable to organizations
involved in the mobile industry, mobile Marketing Best Practice in the year
2013 that develop mobile applications that facilitate advertising delivery to
consumers. Additionally the measurement-related practices can be applied to
third-party measurement organizations in the mobile industry. This guideline is
intended as a guide to accepted practices, as developed by the IAB, MMA and
MRC. In addition, mobile application advertising planners and buyers can use
this document to assist in determining the quality of ad measurements and the
completeness of disclosures.
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