4 out of 5 Consumers Use Their Smart
Phones to Shop or Book
Since our mobile phones and tablets
appear to be glued to our hips, it’s only natural to imagine that these tools
would play a role in the buying process – whether in terms of product research
or the actual completion of mobile-based sales.
In fact, the data is quite clear on
this point. Consumers are using their
smartphones to shop, and they’re doing so in greater numbers than ever before.
As a result, your business needs to
be prepared. In an ideal world, every
website that sells products would offer a fully-functional, mobile-optimized
site version that allowed consumers to browse, research and purchase products –
all from the comfort of their digital devices.
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