Thursday, March 12, 2015

MOBILE MARKETING NEWS


Hyundai enhances driving experience with Blue Link smartwatch app

Hyundai is attempting to enhance the driving experience even more for its customers by launching its 
Blue Link application for smartwatches to allow drivers to remote lock, unlock and unstart their vehicles, suggesting that more car manufacturers will begin rolling out similar capabilities for smartwatches.

The Blue Link app, which is available for Android and iOS mobile devices, features the remote abilities as well as other important service information to promote safety in driving. Users will be able to link the Blue Link smartwatch app with the Bluetooth in their smartphones to tap the options or use voice command.

“At CES this year there were a slew of wrist car apps: BMV with Samsung, Volvo with Ericsson, Jaguar with Intel,” said Gary Schwartz, CEO of Impact Mobile, New York. “The challenge is the ‘cool factor’ while overlooking long-term smart-car transformational goals.”






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