DreamWorks Animation app game seeks revenue, buzz ahead of
Home movie launch
Animation studio DreamWorks has released a mobile puzzle
game with independent game developer
Behaviour Interactive to promote its
upcoming 3D animated comedy, Home.
The game, Boov Pop, is a new take on a popular
bubble-popping genre. Players pop bubbles by using their finger to connect ones
of the same colors.
“For animation studios like DreamWorks, who have spent a lot
of time and effort developing likable animated characters for their movies,
mobile games are a great way to bring these characters in front of more people
and share their personality and story,” said Jimmy Gendron, vice president of
mobile at Behaviour Interactive, Montreal, Quebec, Canada. “Releasing a
licensed mobile game also offers an unprecedented scale of distribution.
“Mobile games have become a source of revenue, as well as a
strong platform for marketing and brand building for movie studios," he
said.
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