Bud Light uncovers social’s role
in millennials’ summer fun
Millennials are pumped to have
more fun this summer and social is a key part of the experience, according to
new research from Bud Light, which is ramping up to help these consumers make
the most of beach parties, music festivals and backyard barbecues.
Anheuser-Busch’s Bud Light brand
is celebrating the release of its premier Summer Bucket List report, which
looks at millennials’ social media usage, by asking fans to upload their
seasonal photos onto Twitter and Instagram using the #UpForWhatever hashtag to
win an all-inclusive trip. Bud Light, in conjunction with Wakefield Research,
undertook a survey that asked 1,000 millennials in the United States about the
experiences, places and people on their summer bucket lists, and how they enjoy
showcasing those activities on social media.
“These insights prove the
importance of understanding millennial preferences and behavior on social
media,” said Joe Matthews, CEO of Tagkast, Chicago. “For example, the report
mentions that millennials would rather give up social to spend an entire day
with their favorite celebrities, than have a ten-minute meet-and-greet with the
option to post on social.
“Armed with these insights,
marketers can target attendees on social networks in the right way at the right
time. To maximize reach at events like concerts, marketers should implement
branded content (photos, videos, etc.) that is sharable on preferred channels.”
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