Facebook adds $1B in ad revenue,
with mobile’s share topping 75pc
Facebook tapped into an additional
$1 billion in ad revenue during the second quarter compared to a year ago, with
mobile’s percentage topping 75 percent for the first time as big brands
followed consumers to where they are increasingly spending their time.
Facebook said that ad revenue
totaled $3.8 billion for the three months ended June 30, 2015, up 43 percent
from the previous year’s total of $2.7 billion. Mobile advertising revenue
represented 76 percent of Facebook’s advertising revenue in the second quarter,
up from 73 percent in the first quarter and 62 percent a year ago.
“People are spending more time on
their mobile devices and on Facebook apps,” said Sheryl Sandberg, chief
operating officer at Facebook, during a conference call with analysts to discuss
the company’s quarterly results. “We continue to get more than one out of every
five minutes on smartphones in the U.S. and mobile usage is driving our growth
globally as well.
“We believe we have the best
performing mobile ad product in the market and video is making it even better,”
she said. “With so many consumer videos being watched on Facebook, video ads
are a natural part of the News Feed experience.”
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