Reese's penetrates autumn marketing overload with football
social media contest
The Hershey Company's Reese's brand is appealing to college
football fans this season by partnering with popular on-air ESPN personalities
to get consumers in the game through social media contests, helping it stand
out during the fall marketing frenzy.
College football season is here, and fans are excited to
watch their favorite teams and alma maters compete for the championship,
prompting Hershey’s to want in on the action by promoting its Reese’s products
with sports coverage via social channels. ESPN’s College GameDay Built by the
Home Depot hosts Rece Davis and Kirk Herbstreit are teaming up with Reese’s for
a social media contest to celebrate with fans and appeal to consumers during an
influx of promotional content.
"Social media is an extremely important component in a
campaign like this," said Amy Leavitt, marketing director at Briabe
Mobile. "Creation of a unified strategy between mobile, social and content
is key to brand success.
"Consumers spend a massive amount of time on social
networks on their mobile device, where they both consume and share
content," she said. "Mobile is convenience and access, social is
conversation, and content provides engagement."
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